If it ain't broke, don't fix it, right? The marketing tactic of using sex appeal to sell products has been effective for decades, well before Mad Men became a television show. Throw in an enticing setting, such as a glistening pool in exotic Turks & Caicos, and you've got the sun-and-fun deprived masses screaming, "Gimme, gimme!" Armani Exchange has mastered this formula with their sizzlin' new summer campaign, styled by Kate Lanphear, showing hot models wearing barely-there AX clothes and frolicking in the pool. Call us brainwashed, but we don't care—we're sold!
Yes, You Can Wear Your Bathing Suit To Work