Kate Lanphear Styles The New Armani Exchange Summer Campaign

If it ain't broke, don't fix it, right? The marketing tactic of using sex appeal to sell products has been effective for decades, well before Mad Men became a television show. Throw in an enticing setting, such as a glistening pool in exotic Turks & Caicos, and you've got the sun-and-fun deprived masses screaming, "Gimme, gimme!" Armani Exchange has mastered this formula with their sizzlin' new summer campaign, styled by Kate Lanphear, showing hot models wearing barely-there AX clothes and frolicking in the pool. Call us brainwashed, but we don't care—we're sold!