This Fabulous Florist Brings Our Flower Fantasies To Life



Ariel Dearie, Owner/Designer at Ariel Dearie Flowers

When this New Orleans native moved to New York seven years ago, she began channeling her love of wildlife into whimsical and extravagant floral designs. The Williamsburg resident lets her Southern roots show in arrangements that “evoke an overgrown city where nature has been allowed to grow freely.”


Tell us how you got your job.
“After daydreaming of working with flowers, I decided to start the flower studio and promptly hired myself.”

Hands down, best professional advice you ever got.
“My father once told me to find something you love to do. That way, it doesn’t feel like work.”


What’s your favorite thing to wear to work?
“Dresses that are comfortable to work in but can also be worn to meetings — ideally with pockets.”

What moments on the job do you find most rewarding?
“If you can bring joy to someone’s day with flowers, that’s a very rewarding feeling.”

Photographed by Sunny Shokrae

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