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The Secret To French-Girl Style? It's What You Don't Wear

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    Walking into Anne Willi's cozy, light-filled shop in Brooklyn is as close as you can get to a trip to Paris without a pass through airport security. The half-French, half-Swiss designer's beautifully understated clothes have gathered a devoted cult following since her label's debut in 1998. And, now, the brand has finally hit the States, opening a sister boutique to her two Parisian shops in Brooklyn's Cobble Hill last week — making her devoted American fans very happy and saving them countless air miles, too.

    So, to celebrate her U.S. store opening, we spoke with Willi last week. Witty, self-assured, and charmingly apologetic about her near-perfect English, Willi embodies the French approach to fashion and life. Read on to view more of Willi's elegant collection, to see how she decodes that effortless Parisian look, and to get the scoop on why she's done chasing trends. Plus, find out what's the one thing a French girl would never wear. The secret to soignée style lies straight ahead...

    Anne Willi Boutique, 47 Bergen Street (between Boerum Place and Smith Street), Brooklyn; (646) 675-1539.

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  2. Photo: Courtesy of Anne Willi.


  3. Photo by Anna Marchlewska, courtesy of Anne Willi.


  4. Photo: Courtesy of Anne Willi.


  5. Photo: Courtesy of Anne Willi.


  6. Photo: Courtesy of Anne Willi.