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The Secret To Looking Famous (Even If You Aren't)

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    Photographed by YoungJun Koo.



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    If one style rule has remained constant through olden times, it's this: White makes you look like you run things. And, while these days you might be running a department or an Etsy shop rather than, say, an estate in the country, you can still employ this style trick to instantly imbue you with a touch more gravitas.

    True, it's hard to keep pristine, and whites never quite match each other, but trust us when we say that a white-white-white outfit doesn't look as cool as one that's a little off. So, welcome those coffee stains, throw in an eggshell tank, and just bask in all those stares. They're looking at you, baby.

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