First Look: AETHER's Airstream Boutique!

News of another pop-up shop hitting town is one thing, but a temporary boutique that resides in a sleek Airstream trailer is another altogether. And that's precisely what tech-savvy sportswear label AETHER has set up in S.F.'s very own mobile-focused shopping lot, PROXY.
In what the brand is considering the "ultimate shop on wheels," the AETHERstream is a collaboration between the clothing company's founders, Jonah Smith and Palmer West, and Parisian designer Thierry Gaugain, a longtime colleague of Phillipe Starck.
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Built out of a gutted classic Airstream PanAmerica with a hatch door in the back (aka, the entrance of the "store"), the concept shop has already made stops in Los Angeles and New York, and, as of tomorrow, February 22, at 432 Octavia Street in San Francisco!
Before you head on over to Hayes Valley to take in the eight-week pop-up, which comes outfitted in reclaimed wood and objects culled from the Paris Flea Market, check it out in all of its glory with our exclusive first look after the jump.
Photo: Courtesy of Sarah Shepard
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The exterior of the sleek AETHERstream.

Photo: Courtesy of Sarah Shepard
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The AETHERstream will be parked at 432 Octavia Street for eight weeks.

Photo: Courtesy of Sarah Shepard
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The floors and furniture of the clothing-packed pop-up shop are crafted out of reclaimed wood.

Photo: Courtesy of Sarah Shepard
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Note the hatchback of the Airstream opens up and serves as the entrance to the shop.

Photo: Courtesy of Sarah Shepard
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Form-meets-function AETHER wares sit on top of antiques scoured from the Paris Flea Market.

Photo: Courtesy of Sarah Shepard
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Old photographs and a vintage typewriter spruce up the space.

Photo: Courtesy of Sarah Shepard
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A welcome note greets AETHERstream visitors, and encourages them to swill some scotch...should it be after 5 p.m.

Photo: Courtesy of Sarah Shepard
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A comfy couch sits next to a wood-burning fireplace.

Photo: Courtesy of Sarah Shepard
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An outdoor chill-out area surrounds the entrance.

Photo: Courtesy of Sarah Shepard
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