This Store Is Made Out Of 400,000 Strips Of The New York Times

Upon hearing that Aesop's latest Nolita store was built on 400,000 strips of paper— well, actually the paper, New York Times— we feared that someone could easily huff, puff, and blow the place down, leaving hot-spots for high-end skin products one major man down. But upon further investigation, our concern turned into wonderment, as we realized the expert design and construction that went into the project, executed by NYC architect Jeremy Barbour for Tacklebox . The products are displayed in an ingenious marriage of form and function, with a raw aesthetic that stays true to the company and to the architect, who had carried out a similar design for the brand's Grand Central kiosk. Looks like one way to have your store stay in the news is to have the news stay in your store!
Extra-extra: Check out the shots of this insane news-worthy project or swing by the stand-alone in person!
Aesop Nolita, 232 Elizabeth Street (at Prince Street); 212-431-4411
Photographed by Gianluca Fellini for Aesop