For Aerin Lauder
, the beauty industry is pretty much in her blood. She's the granddaughter of the late Estée Lauder
, the founder of the eponymous beauty brand that has evolved into the Estée Lauder Cos. — one of the biggest beauty empires in the world, and home of some of your favorite lines, including MAC, La Mer, and Jo Malone.
With roots like those, you can bet Lauder knows a thing or two about looking good
. She's been contributing to the company since her young adult years, most recently serving as the style and image director for the Estée Lauder brand. Now, she's finally ready to strike out on her own with Aerin
The global luxury lifestyle brand will feature launches in the home, footwear, jewelry, and — no surprise here — beauty categories. Its ultra-chic makeup line just launched last month
, with expansions planned for 2013.
In the midst of all that empire-building, Lauder took the time to sit down with us in her posh Madison Avenue offices, where she dished on how the line came about, her favorite beauty products (we'll give you one guess where they're all from), and what it was like growing up in such an iconic family. Click through to see the amazing snaps of her stylish space
, peep the products, and learn all about Aerin.
Photographed by Ben Fink Shapiro; Photographed by Mindy Best