Fashionable April Fool's Pranks

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You can't believe everything you hear, especially today. Just like every April 1st, the fashion world's pranksters have rolled out gotcha gags including exclusive deals on hipster must haves, unicorn accessories, and eau de wet dog. Bound to bring a smirk to the lips of even the most hardened PR maven, here are some of our favorite fashion-related jokes of the day.

Click on through for our top giggle-inducing gags.

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