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The '90s Cult Brands We Almost Forgot About (& Why They Ruled)

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    Photo: Courtesy of Todd Oldham.

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    Gabriela is a freelance writer and full-time PR professional currently residing in Washington, D.C. by way of Brooklyn. Her loves include good coffee, carbs, and vintage anything.
    The nostalgia junkie in me has been enjoying the '90s resurgence that's taken the fashion world by storm these last few seasons. Though I can’t help but think we have more to thank for the omnipresent '90s swagger — and the throngs of young women dressed in the era’s uniform of crop tops, combat boots, and mom jeans — than the obvious brands and designers that have become synonymous with the era.

    To be fair, I’ll never stop lusting after the minimalist-yet-slightly-offbeat designs Calvin Klein and DKNY adhered to back then, and I’d probably die from happiness if I came across just about anything from Marc Jacobs’ collection for Perry Ellis in 1992. But, there are a few other names — some great, and some (by today’s standards) probably not so great — that still  deserve a nod of recognition.

    Some of the styles ahead transition seamlessly into components of a modern-day wardrobe, while others are better left in the great void we call Tumblr. Still, each of them garnered a dedicated and cultish following in their heyday, and their unique perspectives continue to influence fashion today. Let's take a look back and remember the beloved '90s, which, more than any other period in fashion history, truly struck the perfect balance between the good, the bad, and the ugly.


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  2. Photo: Courtesy of Fiorucci.

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  3. Photo: Courtesy of Skechers.

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  4. Photo: Courtesy of Unisa.

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  5. Photo: Courtesy of Alloy.

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  6. Photo: Courtesy of Todd Oldham.

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