In attempts to inspire people to recycle, Coca-Cola launched its brilliant "2nd Lives" campaign, which encourages consumers to reuse plastic bottles with crafty bottle attachments like a spray top or water gun. Neat! (Highsnobiety)
Documents dating back to the 1970s have been unearthed that highlight the tobacco industry's original plan to commodify marijuana. Questions over whether or not the industry will, considering the drug's legalization across various states, pursue it again have resulted in a big, fat no. (Los Angeles Times)
In light of Reading Rainbow's overnight crowdfunding success, Kickstarter is looking to launch its new campaign, loosening its rules so everyone can source funds. How it'll sift through the spam projects, however, remains a mystery. (The Verge)
Two preteen girls were arrested this week for stabbing another friend in the name of Slenderman. But, what kind of Internet meme would inspire kids to do such a thing? Luckily, a primer was created to help answer that question. (CNN)
Finally, season 2 of Orange Is the New Black premieres Friday, so it's time to binge-watch the first season, naturally. If you're going to take the plunge, you might as well do it right — check out this schedule. (Vulture)
Photo: Courtesy of Coca-Cola.