It's hard to imagine a world before Net-A-Porter. Where did we go to bask in the glow of a hundred (shoppable!) shoes from this season? Where did we go to discover that one jacket that would change the trajectory of our personal style forever? Where did we go to lose ourselves for hours at a time, when we should have been at work?
In 2000, inspired by a Barclay's bank pamphlet asking "Are you an entrepreneur?", Natalie Massenet started e-commerce king Net-A-Porter. And now, 12 years later, it's the premier luxury online retailer, championing the best in shopping, celebrating indie designers, and redefining what e-commerce means, with a video channel, a digital magazine, and two ultra-successful sibling sites (The Outnet and Mr Porter).
And as anyone who's ever experienced the joy that is unwrapping that glossy black box and peeling away those layers of tissue paper knows, Net-A-Porter values aesthetics…and if its packaging can look like that, just imagine what the offices are like. Well, we can show you. Join us as we peek into Net-A-Porter's HQ in London — suddenly, a cage-backed lacquered desk chair is surpassing those Kirkwoods you've had bookmarked in your wish-list, isn't it?
Photographed by Eva K. Salvi