1 Girl, 4 Looks: Natalie Joos' Easy-To-Copy Summer Style
Tales of Endearment addicts, let us introduce you to Natalie Joos, whose sweetly titled blog purports to tell "stories about friends, vintage, love, style, and life." A lofty mission, for sure, but this fashion consultant/casting agent manages to get it right with a get-lost-for-hours mix of sartorial selfies, unexpected profiles and home tours, quirky text, and dreamy videos. Of course, our daily Joos fix has the added stimulant of her own closet, a Red Bull rush of crazy prints and textures, playful dresses, and street-style-snap-worthy shoes (trust, if you have a Google Reader that's in any way modish, you've seen her foot game). To get some Joos Hump Day Prozac of our own, we tapped the Belgian babe to pose in the wilds of Brooklyn wearing her, well, juiciest ensembles. The end result yields four outfits that are so different (Up-all-night neon! Sunday Funday flea-market stripes!) without sacrificing Joos' signature sense of fun. The treasure chest here? Each look is so, so easy (and affordable) to replicate via an artful, fast fashion spree and a couple vintage finds. Like you didn't know this story had a happy ending.