The Most Powerful 20-Somethings in NYC
The Beauty Visionaire
Remember when beauty blogging was all makeup reviews and YouTube tutorials for beach waves? Since Emily Weiss, 28, popped up on the scene in 2010, she’s been steadfastly making up for lost time, pulling every nuanced notion we’d want to know about beauty together on one stunning, easy-to-consume website, Into the Gloss. Emily’s modelesque features and down-to-earth character make the site a cult favorite, while her cool-girl take on modern-beauty norms — like her hilarious diary of an over-the-top, week-long detox in Italy — solidifies her crazy-honest point of view. From trustworthy product recommendations and gorgeous tutorials to conversational first-person interviews with fashion’s top ladies, she’s got a little bit of everything from all ends of the girl-crush spectrum. (Seriously — there’s even a don’t-miss dossier rounding out Courtney Love’s beauty faves.)
What are you doing with your life and career right now?
“Trying every beauty product under the sun, reading Lean In, and reshaping my eyebrows, which, apparently, have been ‘doing nothing’ for my face.”
Tell us the true-life tale of the last completely awesome thing you did.
“I learned how to skateboard — and didn’t break an arm while doing so! I’d say that’s pretty awesome.”
What’s the best professional lesson you ever learned?
“Done is better than perfect.”
If you could switch lives with anyone else under 30, who would it be?
"That’s a toss-up: either Rihanna, or Kevin Systrom, the founder of Instagram."
What kind of kid were you? How does that affect who you are now?
“I would venture to say I was equal parts endearing and annoying. I’d hope it’s what’s given me the no-risk-no-reward attitude I have now.”
Which celebrity would play you in the movie version of your life?
“Daniel Day-Lewis or Meryl Streep — best chance of being able to go to the Oscars. “
What's been your most humbling moment?
“Getting told 'no' is always humbling, and it happens all the time. But if you’re not getting shot down, I don’t think you’re pushing yourself enough.”
A perfect day in your town always includes these three things...
“An Americano and a chocolate croissant from Cafe Cluny, an endless supply of available taxis, and a great Pandora station."
Styled by Laura Pritchard, Hair by Bethany Brill, Makeup by Tiffany Patton. Look 1: Theory black blazer, $213, similar style available at Theory; Theyskens' Theory tank; Theyskens' Theory oversized leather pant; Manolo Blahnik black-patent pump. Look 2: Derek Lam white draped top; Derek Lam white oversized pant; Manolo Blahnik black-patent pump.
in NYC