What Everyone Was Talking About On Instagram This Weekend

Photographed by Jonathan Grassi.
If you've been anywhere on social media this weekend, you probably saw pics of rainbow-colored cakes, lip-print-covered walls, and floating clouds. Or if you took a cab in any of the five boroughs, you likely watched a Taxi TV ad for a big bash in Brooklyn. Humblebrag: That's us! See, to celebrate our 10th birthday, we transformed a two-story warehouse into a funhouse aptly named 29Rooms, which involved — yep, you guessed it — 29 larger-than-life interactive rooms. It was weird. It was fun. It was R29 in real life.

The doors were open to the public on Friday and Saturday from noon 'til 8 p.m. with a private VIP party Thursday night; Drew Barrymore, Alexa Chung, Zoë Kravitz, and more experienced the rooms upstairs and danced into the night on the ground floor. From the first step inside a bare-bones Waiting Room (complete with a vintage television set, an old-school typewriter, and a receptionist) to the very last jump inside a purse-shaped Bounce Bag, 29Rooms was a whimsical and trippy sensorial overload. We wouldn't have wanted it any other way.

Ahead, relive the rooms in all their glory.

Major thanks to our brand partnerships with Nordstrom Rack, Disney/Minnie Mouse, SIX:02, Puma, Fossil, Old Navy, and Lyft.
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Photographed by Jonathan Grassi.
Inside the Waiting Room, a "receptionist" greeted partygoers before they made their way inside the rest of the rooms.
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Photographed by Jonathan Grassi.
In the Read My Lips room, inspired by makeup guru Charlotte Tilbury, guests tried a sample of Tilbury's new Matte Revolution Lipstick and left their lip prints on the mirrored walls — literally.
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Photographed by Jonathan Grassi.
Partygoers then took a virtual vacation to Tulum, New Orleans, or Berlin in this Virtual Vacation room. No passport required.
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Photographed by Jonathan Grassi.
This woman got her (silent) rave on inside the Hattie Stewart-illustrated Art In The Dark room.
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Photographed by Jonathan Grassi.
After dancing in the dark, some guests took it easy with short original films in The Desert Drive-In room — complete with gravel and sand on the floor, "dunes" on the walls, and stars in the sky.
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Photographed by Jonathan Grassi.
Guests who stood in the Beauty Beyond Size mirrored rooms learned to love their bodies even more with the help of ALDA, a group of activists who set out to empower women and change the stereotypical perception of beauty.
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Photographed by Jonathan Grassi.
Celebrating Minnie Mouse the only way we know how — with bigger-than-your-head props and a photo shoot inside the Minnie Style studio room.
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Photographed by Jonathan Grassi.
Who needs chiffon or lace when you've got this "hort couture" mermaid gown? Made with hundreds of real blooms and succulents, it took up nearly all of the Flower Powered room.
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Photographed by Jonathan Grassi.
Getting in touch with today's youth culture thanks to photographer Danielle Levitt's images inside The Youth room.
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Photographed by Jonathan Grassi.
Take a look inside the peepholes in Nordstrom Rack's Fierce In Fiction room, and you'll find...
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Photographed by Jonathan Grassi.
...sparkly, shiny jewelry and accessories inspired by Lewis Carroll's Alice's Adventures in Wonderland and L. Frank Baum's The Wizard of Oz.
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Photographed by Jonathan Grassi.
Two very well-manetained horses inside The Hairousel room. Is it weird that this is giving us major hair envy?
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Photographed by Jonathan Grassi.
Guests promised to make commitments of every kind — some athletic-focused, some relationship-based, some totally off the wall — inside SIX:02 and Puma's Make A Pledge room.
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Photographed by Jonathan Grassi.
Walls were turned into works of art and text as partygoers answered existential questions like "Who are you?" inside artist Shantell Martin's 1,000 Questions room.
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Photo: Courtesy of Ida Hariri.
A running bubble bath, shelves of makeup, and hairspray-filled air? Yep, must be artist Petra Collins' take on The Girls' Room.
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Photographed by Jonathan Grassi.
These multitiered cakes were just too pretty to eat inside the Flour Shop's Sweet Tooth room. Full disclosure, though: We dreamed about digging in later at night.
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Photographed by Jonathan Grassi.
Behind the keyhole-shaped doors were secret messages, vintage telephones, made-for-selfie mirrors, and tons more in Fossil's Calling All Curious room.
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Photographed by Jonathan Grassi.
Every one of the rooms was incredibly Instagrammable, but the printed floor-to-ceiling canvases, giant beanbag cushions, and labyrinth inside Print All Over Me's aMaze room was tops. Seriously, how cool and trippy is this?
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Photographed by Jonathan Grassi.
Guests recorded their visions for a better world inside the voting-booth-inspired Vote Your Values room.
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Photographed by Jonathan Grassi.
In collaboration with the Lower Eastside Girls Club, this room highlighted how style and fashion can unite people of different backgrounds and aspirations.
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Photographed by Jonathan Grassi.
Old Navy's Denim Workshop celebrated the material as a true style staple with a look at iconic denim moments in fashion history along with a customizable tote bag station and a wall of our editors' picks.
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Photographed by Jonathan Grassi.
Music just somehow sounds better when you replace your headphones with giant fluffy clouds inside the aptly named Sounds In The Clouds room. It also helps when the tunes are curated by Saint Heron.
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Photographed by Jonathan Grassi.
This huge inflatable Bounce Bag is the grown-up's version of the classic bouncy castle. Actually, no it's not — it's better.
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