If you've been anywhere on social media this weekend, you probably saw pics of rainbow-colored cakes, lip-print-covered walls, and floating clouds. Or if you took a cab in any of the five boroughs, you likely watched a Taxi TV ad for a big bash in Brooklyn. Humblebrag: That's us! See, to celebrate our 10th birthday, we transformed a two-story warehouse into a funhouse aptly named 29Rooms
, which involved — yep, you guessed it — 29 larger-than-life interactive rooms. It was weird. It was fun. It was R29 in real life.
The doors were open to the public on Friday and Saturday from noon 'til 8 p.m. with a private VIP party Thursday night; Drew Barrymore, Alexa Chung, Zoë Kravitz, and more experienced the rooms upstairs and danced into the night on the ground floor. From the first step inside a bare-bones Waiting Room (complete with a vintage television set, an old-school typewriter, and a receptionist) to the very last jump inside a purse-shaped Bounce Bag, 29Rooms was a whimsical and trippy sensorial overload. We wouldn't have wanted it any other way.
Ahead, relive the rooms in all their glory.
Major thanks to our brand partnerships with Nordstrom Rack, Disney/Minnie Mouse, SIX:02, Puma, Fossil, Old Navy, and Lyft.
Photographed by Jonathan Grassi