Margherita Missoni — yup, that Missoni — is fashion royalty. Granddaughter of Ottavio and Rosita Missoni, who founded the iconic Italian fashion house in 1953, Missoni has spent time not just as a brand ambassador to her family's label, but as a designer in her own right, working with the likes of Target and Pottery Barn. But, what does the woman with an archive that rivals the best fashion museum hold dear? A collection of daisies. Because “Margherita” means “daisy” in Italian, Missoni owns hundreds of daisy-centric items. She’s been collecting them for years — but this is the first time she’s ever let anyone see them.
“If you start paying attention, the daisy is everywhere — in designer’s prints, jewelry, home décor,” she told the site. “They’re our greatest family passion that my mom inherited from her mom, and I inherited from her. Collecting is in the blood. My grandmother Rosita collects shell lamps and mushroom trinkets; my mother has more than 300 pieces of wicker. We really love searching and finding and discovering.”