It's every Shark Tank hopeful's dream: appear on Shark Tank, get a hefty investment from one of the sharks, go on QVC, become a household name, and maybe get your own Mr. Wonderful-style nickname.
But, what if you make it all the way into the tank and leave with no deal? For every Baker's Edge brownie pan, there's an entrepreneur leaving empty-handed. Well, they do get one thing: publicity. And just what they do with that publicity, and how far they can run with it, may spell the difference between success and failure, deal or no deal.