Versace. Stella McCartney. Balmain. Supermodel Joan Smalls is far from a rookie when it comes to modeling in high-end fashion campaigns. But, a more recent shoot of the model's, opened our eyes to a more under-the-radar brand worth knowing. Looking tall, tan, and as goddess-like as ever, Smalls recently starred in Smart & Sexy's swim campaign — nothing surprising there. The unexpected part, though, is that the pieces she's wearing in the ad cost no more than $24 a pop — that, and the fact that we've never even heard of the company, despite it being 10 years old.
Smart & Sexy first started a decade ago as a lingerie label; five years in, it expanded into swim. It wasn't until recently, though, that it hired industry-mainstay Kelly Cutrone, founder of People's Revolution, got on the map, and solidified Smalls as its star.
"Joan Smalls is a smart and sexy woman; she has her own business, has a great sense of family, relationships, and charity," Ariela Balk, CEO and President of Smart & Sexy tells Refinery29. "She works out and lives a healthy lifestyle. Joan is not just a beautiful model, she is a perfect brand role model,"
Now about the items: They feature simple cuts and timeless colors, and sizes range from 32A to 38DDD in tops, and small to XXL in bottoms. Plus, they're pretty damn affordable.