The Ultimate '90s Merch Collection Has Arrived, & We Want It All

Photo: Courtesy of Genius.
The '90s resurgence shows no signs of waning, and we're not mad about that. If you're also very much here for the redux of trends that were everything two decades ago, there's a new range of of throwback gear worth perusing, ASAP. Genius, the media company and former lyric-annotating platform known as Rap Genius, has come out with 1997 Collection, a capsule of cleverly-designed threads that hone in on a year that was apparently rife with major music moments, which "felt larger than life," according to the site. Even the logo is a nod to '97: It references director Hype Williams' affinity for shooting with the fish eye lens. (If that doesn't ring a bell, just check out some of his most iconic hip-hop music videos from two decades ago for the likes of Missy Elliott and Jay-Z — you'll definitely recognize them.)
The graphics-laden array of tees, long-sleeved shirts, socks, and baseball hats include homages to a range of music artists that had major moments in 1997, from Fiona Apple to Notorious B.I.G. to the Spice Girls to Celine Dion. The pieces cleverly utilize lyrics and album cover art (you know, in the days when you lovingly saved every single CD's liner notes, back when that was a thing) so damn well, you'll get a wave of nostalgia.
Prices range from $8 for a "Puffy Woods"-themed golf ball — yes, that's a mash-up of Puff Daddy and Tiger Woods — to $70 for a beach towel, with tees and hats fetching $30 a pop and hoodies going for double that. The only problem you might encounter is trying to whittle down the selection when deciding which unapologetically nostalgic item (or two, or three..) to add to your closet. Ahead, check out a couple of standouts from the lineup, and the fascinating creative reasoning behind each item.

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