This Brand Is Putting Color First Over Minimalism—& We're Obsessed

It's nearly impossible not to sip the marketing Kool-Aid and judge beauty products by their packaging, despite knowing some of the best ones come in the least attractive bottles. I'm certainly guilty of reaching for the minimalist, millennial jar or the mini work of art in lipstick form, too. But at the end of the day, I know the cliché is true: It's what's on the inside that counts.
Which is why I love Black Opal — for the variety of base shades deep enough to cover my end of the spectrum (I have dark brown skin with warm undertones) and the ultra-shiny, highly-pigmented Color Splurge Patent Lips line — but wouldn't necessarily include the brand in an Instagram flat lay.
Until now. Black Opal has unveiled a genius refresh of its 23-year-old line, complete with a new logo and packaging that puts color front and center. Creatures of habit have nothing to fear, though: The luxe formulas remain the same.
Ahead, see some of the standouts from the revamped line.
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The color payoff with these liquid lipsticks is insane. The compliments didn't stop when I wore Impassioned Pink on a night out.

Black Opal Color Splurge Patent Lips, $6.95, available at Black Opal.
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Highlighting and contouring skin is a breeze with this lipstick-shaped concealer.

Black Opal True Color Flawless Perfecting Concealer, $5.25, available at Black Opal.
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Lip color that feels like creamy balm and looks like a slick, even coat of paint makes us very happy.

Black Opal Color Splurge Color Stick Lip, $7.95, available at Black Opal.
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What would a rebranding be without at least one new product? This foundation powder blends like a dream and doesn't leave skin looking or feeling dry.

Black Opal True Color Mineral Matte Créme Powder Foundation, $10.95, available at Black Opal.
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All eyes will be on you no matter which shade you pick from this duo. Wear both at once and we can't guarantee where the night will take you.

Black Opal Color Splurge Eye Satin Matte, $6.95, available at Black Opal.
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Pretty pinky-purples perfect for nailing the trend.

Black Opal Color Splurge Eye Shimmer, $6.95, available at Black Opal.
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If you're in the market for a new base, the line's got you covered, whether you're a Champagne Beige or an Ebony Brown.

Black Opal True Color Pore Perfecting Liquid Foundation, $10.95, available at Black Opal.
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