Kat Von D Can't Stop, Won't Stop Teasing New Spring Launches

It’s been nine years since the launch of her eponymous beauty brand, and at this point we think it’s fair to say that Kat Von D’s career segue from wildly talented tattoo artist and television personality to full-time makeup mogul (and, don't forget, animal activist) has gone off without a hitch. Yes, her products, like the Everlasting Liquid Lipstick and Tattoo Liner are great. But it’s Von D's loyal fanbase, whom she engages with regularly on multiple platforms, that’s most noteworthy of all. It’s a prime example of how wise usage of social media can shoot a brand's popularity into the stratosphere, to the tune of almost 3 million Instagram followers.
Naturally, each and every rumor of a new release — or even just a restock — sends her fans into a feeding frenzy, which is why it’s best to be on top of such news if you want to have a fighting chance of getting your hands on them. In the past few weeks alone, the brand has announced, or at least hinted at, so much new stuff, it’s been a struggle to keep track. What we can gather is that the lineup of spring launches is going to be stacked — with bold lip colors, must-have palettes, and new and improved versions of existing favorites.
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Whether it’s a silver shadow that could outshine aluminum foil, or a creamy lipstick in the brightest shade of pink you’ve ever seen, all of Von D's upcoming launches are sure to be instant sell-outs. (Not to mention, pigmented and long-wearing enough to withstand a zombie apocalypse — that is what her collection is known for, after all.) Check out the most exciting spring product news out of House Von D, ahead.
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ICYMI, Kat Von D offers a monthly Everlasting Flash Program on Sephora, which gives members 48 hours to shop one new Everlasting Liquid Lipstick shade. And if you're an existing member, then this news will slay your entire day: A new liquid lip is dropping a whole day early — as in, today — and the name, Miss Argentina, is inspired by the most KVD movie, Beetlejuice. It's practically a spot-on replica of the exact shade the receptionist of the afterlife wore in the film, and we dig it.
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The time has finally come for the relaunch of the Saint and Sinner perfumes, both of which originally debuted in 2009. You might notice that the packaging is entirely different, designed appeal to those who like their goth with a side of glamour. Saint smells of fresh sage, plum, and jasmine petals, while Sinner is spicy with mandarin, cinnamon, and musk notes. Both fragrances will launch exclusively at Sephora this July.
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Bold pigments — particularly, eye-searing neons — are Von D's specialty. Meet Rock Candy, a six-piece kit that contains six brand-new shades of Studded Kiss lipstick, in a new-and-improved formula that'll make those brights even brighter.
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The fans asked, and Von D answered: Starting in April, the beloved dusty mauve-pink Mother shade will be released in Studded Kiss lipstick form, in addition to the original Everlasting liquid iteration. Even better, you'll be able to buy them both together in a mini set.
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Lovecraft, the matte pink-nude that sells out constantly, is getting a new version of its own — the Studded Kiss shade will be available in the Everlasting Liquid Lipstick format, too.
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These swatches, which were shared by the brand's VP of product development, Nancy McGuire, are a bit more enigmatic, but fans are predicting they'll be part of a new cream version of her cult-favorite Shade & Light contour palette. One can only hope.
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The Unlock-It Makeup Remover Wipes are getting an upgrade, which McGuire promises will break down even the longest-wearing makeup. (As in, anything that bears the Von D name.)
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Just try and look away from the multidimensional shimmer of this silver shadow. Go on, we dare you.
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Don't worry — the essential Tattoo Liner isn't going anywhere. It's just being reformulated into something Von D herself describes as "bullet-proof, long-wear," and "super-matte." We're ready for it.
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Just when we thought the onslaught of new release hints and announcements might be slowing down, Von D dropped perhaps the biggest news of all: Everlasting Lip Liners are on their way, in a full range of 30 “bulletproof” shades. They’ll be shoppable at Sephora come April 11 — so mark your calendars.
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