Fashion Fans Are Going To Freak Over This Superga Collaboration

Perhaps best known for her technicolor faux fur scarves, patent leather jackets with fuzzy collars, and pom-pom-adorned baseball caps, London-based designer Charlotte Beecham of Charlotte Simone has added a few more items to her repertoire — and they're just as good as her signatures.
Photo via @erinecunningham.
Aside from '90s-style bucket hats and knit beanies, the label introduced footwear at its fall 2017 presentation during London Fashion Week Friday evening in a collaboration with sneaker giant Superga. In classic Charlotte Simone fashion, though, these aren't any old white kicks.

"I'm a trainer girl at-heart, I always wear sneakers," the designer tells Refinery29. "And I was pretty set on doing furry sneakers for the showcase." In the collection, she describes, "there's a pink fluffy mule and a velcro fluffy sneaker that's a nod to the '90s," as well as a play on Superga's classic platform, which features a pink trim and is meant to be accessorized with different laces. "We've got fluffy laces, we've got rainbow laces; the idea is that all the sneakers all have, like, six pairs of laces so you can interchange them..." Beecham adds.
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Photo: Courtesy of Charlotte Simone.
Photo: Courtesy of Charlotte Simone.
Available in August via Charlotte Simone's e-commerce (and select retailers), we have a feeling this collaboration will be everywhere come Fashion Month next September. Until then, we just won't be able to look at our plain white sneakers the same...
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