How To Go Hygge With Your Wardrobe

Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail, the easiest platform for discovering emerging brands from around the globe. Every two weeks, we're teaming up with the site to unearth a selection of brands you probably don't know about, but definitely should. Prepare to open a LOT of browser tabs.

Around the end of last year, a certain word — or rather, lifestyle — caught our attention. You may have heard the term "hygge," pronounced hue-gah, a Danish term defined as "a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being." To put it simply, hygge encapsulates all things soothing, and focuses on finding beauty in the ordinary; or, as Hygge House puts it, "[it's about] being aware of a good moment, whether it’s simple or special."

Of course, with all this talk of embracing warmth and relaxation, we wonder just how we could achieve the hygge with our wardrobes — and that's where Tictail comes in. Consistently on the hunt for on-trend, yet refined and practical pieces that make us feel like we're living our best life, we asked Anna Decilveo, the company's product merchandiser, to give us the 411 on the must-have pieces (and designers) that fit the bill. Click on to shop them, and we guarantee the rest of your winter outfits will look (and feel) so on point.
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The Brand: Wray
The Need-To-Know: "Wray Cook is a badass female designer whose beautiful clothing is both sophisticated and super-hip. Her cotton Eclipse pants have long been a chic go-to of mine, but I’ll let you in on a little secret: They’re so comfortable, you’ll feel like you’re wearing pajamas all day long."

Wray Eclipse Pant Cotton Wave, $184 $74, available at Tictail.
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The Brand: Jennie Ellen
The Need-To-Know: "Ever wished for sneakers that were comfortable and cool? These black suede beauties — also available in camel, taupe, burgundy, and a light pink — are it."

Jennie Ellen Bae in Black, $132, available at Tictail.
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The Brand: Cou de Foudre
The Need-To-Know: "Supreme cuddly factor aside, this Merino scarf comes in a whopping 21 colors, so you can switch them out according to your mood. My personal favorite is this creamy, calming, goes-with-everything beige."

Cou de Foudre Echarpe Beige, $70, available at Tictail.
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The Brand: Diana Orving
The Need-To-Know:
"Diana Orving’s pieces are a layering-lover’s dream. They’re graceful, flowy, and effortlessly elegant — Sweden's top fashion mag can’t get enough of her this season, and neither can we!"

Diana Orving Long Cardigan, $247, available at Tictail.
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The Brand: Toba
The Need-To-Know:
"A blush sweatshirt is a wardrobe staple this season, and the unique cross-panel detailing makes this one stand out from the crowd. Best of all: Every purchase from Swedish brand TOBA supports the Great Andoh International School in Ghana."

Toba Nor Sweater, $90, available at Tictail.
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The Brand: Santosh
The Need-To-Know:
"I don’t know how I survived five New York winters before Santosh. Their cashmere scarves and hats are so soft that I like to pile them on, even when I’m just hanging at my apartment."

Santosh Sage, $176, available at Tictail.
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The Brand: F.A.S.
The Need-To-Know: "This dress is simple but so versatile, and that’s exactly why I love it. I can throw it on with a leather jacket if I’m having a lazy ‘I-don’t-want-to-get-dressed’ kind of day, or pair it with heels for a last-minute dinner date. It’s got a lot of personality — the turtleneck collar always gets compliments."

F.A.S. Mia Dress, $107, available at Tictail.
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The Brand: Christina Ledang
The Need-To-Know:
"This top by Oslo designer Christina Ledang — with its statement sleeves and low-back detailing — proves it’s possible to dress simply and stay on-trend. Bonus: Its matching belt lets you wear it three ways. Consider me sold."

Christina Ledang Liz Top, $151, available at Tictail.
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The Brand: MYR
The Need-To-Know: "We’ve been on the hunt for the perfect everyday shoulder bag for a long time now, and — finally! — we’ve found it. The Frida purse from Swedish brand MYR is stylish, sleek, and pairs perfectly with any outfit. Plus, it’s made-to-order using only organic leather."

MYR Frida Black, $303, available at Tictail.
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The Brand: SiiZU
The Need-To-Know:
"Cozy, chunky knits made of 100% Italian Merino wool, priced around $100. Need I say more?"

SiiZU Crew Neck Merino Sweater, $105, available at Tictail.
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