Why Target Is The Best New Natural Beauty Destination

There are very few material items in this world that can’t be found at Target. If it can be purchased legally and paid for in the relevant currency, then nine times out of ten, Target’s got it. That’s why it’s the best place to shop for everything, and an even better place to wait out the zombie apocalypse: Where else can you find enough food, supplies, and entertainment to sustain you and your loved ones until a solution for the epidemic has been found?

Good news: The ultimate destination superstore is about to get a lot more exciting. (Yes, even more exciting than the zombie apocalypse.) Because while we were agonizing over which dish towels to buy, Target went ahead and launched an expansive selection of natural beauty products. Finally, you can shop all your favorite green hair care, skin care, and makeup in the same place you bought your slow cooker.

With reliable favorites like Burt’s Bees and Shea Moisture, as well as more niche brands like W3LL PEOPLE and The Seaweed Bath Co., Target’s natural offerings are not to be missed. Now we won’t have to face the end of the world with parabens in our lipstick. What a relief.
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This ridiculously simple, multi-purpose moisturizer contains just three organic ingredients: shea butter, coconut oil, and olive oil.

S.W. Basics Original Cream, $19.79, available at Target.
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The best thing about this mask isn't the name (though that's pretty good, too) — it's the detoxifying blend of black pepper and coconut that soothes stressed-out skin as it clarifies.

Pacifica Hot Vegan Probiotic & Spice Rehab Mask, $13.49, available at Target.
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You can't go wrong with two creamy, universally-flattering shades of this pink-tinged multiple, which work just as well on cheeks as they do on eyes and lips.

W3LL PEOPLE Nude Multi-Use Color Duo, $24.99, available at Target.
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If gray residue from dry shampoo is the bane of your existence, this genius (and non-aerosol) formula is the answer.

Acure Dry Shampoo for Brunette to Dark Hair, $9.99, available at Target.
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Used as a toner after cleansing — or throughout the day to fend off a recurring case of the blahs — this cucumber and rosewater blend is as refreshing as it gets.

PLANT RE: Fresh Organic Toning Face Mist, $9.99, available at Target.
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The latest lip product from one of the OG natural brands has the perfect amount of pigment — and keeps lips insanely hydrated.

Burt’s Bees Tinted Lip Oil in Crimson Breeze, $8.99, available at Target.
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Make your average bath even better with a seaweed-based soak. The "detox" properties are up for debate, but we'll happily take this over a juice cleanse.

The Seaweed Bath Co. Whole Seaweed Detox Bath, $12.99, available at Target.
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With hydrating and softening properties (and a subtle rosy fragrance that lingers), you're going to want to buy these single-serving hair masks in bulk.

Shea Moisture Peace Rose Nourish & Silken Treatment Masque, $2.49, available at Target.
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Even the eye makeup-averse will love these creamy color sticks — just swipe, blend, and go for the most low-effort shadow look of all time.

Vapour Organic Beauty Mesmerize Eye Color in Bliss, $22, available at Target.
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Dryness is no match for this thick balm, which lightly coats the skin to soothe and protect.

Savannah Bee Honey & Beeswax Body Balm, $7.99, available at Target.
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