The Important Reason You'll See White Bandanas Everywhere This Season

Photo: Courtesy of Business of Fashion.
This season, you're going to spot white bandanas on a slew of designers and fashion folks; the cheap, classic accessory is even going to make cameos on the runway. The reason? Business of Fashion is launching a movement dubbed #TiedTogether, and the publication is urging people to wear white bandanas "in support of human unity and inclusiveness amidst growing uncertainty and a dangerous political narrative peddling division on both sides of the Atlantic," per a letter from BoF's founder and editor-in-chief, Imran Amed.

The initiative kicks off today at Tommy Hilfiger's show in L.A., where those bandanas will be sported by models on the runway as well as by showgoers. Other designers that have committed to being part of #TiedTogether include Diane von Furstenberg, Prabal Gurung, Phillip Lim, and Thakoon Panichgul.

"In fashion, visuals often speak louder than words. So join together this Fashion Month to make a simple and singular visual statement," Amed writes. "Wear a white bandana as a sign to the world that you believe in the common bonds of humankind — regardless of race, sexuality, gender or religion."
Photo: Courtesy of Business of Fashion.

The publication has also outlined how to get on board, urging people (regardless of you're actually attending the catwalk circuit) to tie one on and, of course, post a shot with the initiative' hashtag; they've even included a link to buy your own bandanas. Those in the fashion industry have more specific directives: designers are encouraged to accent their collections with white bandanas into their shows and/or wear one during the post-show final bow, and there are pointers for models (tie one on for castings and when dashing between shows) as well as street style photographers (capture #OOTDs that include bandanas).

#TiedTogether's approach to addressing the seriously fraught political moment we're living in might seem a bit subtle to some. But any sort of activity within fashion community that somehow takes aim at the tumultuous current cultural climate is great, and certainly necessary.

You can find out more about #TiedTogether on the initiative's site, here.
Photo: Courtesy of Business of Fashion.
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