Ulta Is Here To Enable Our Eyeshadow Palette Addictions

We can always count on Ulta to fulfill every one of our makeup, hair, and skin-care needs. (Not to mention some other things we may or may not actually “need.”) And somehow, the folks behind the megastore must have sensed our insatiable appetite for eyeshadow, because its latest launch is a dream come true for the shadow hoarder in all of us.

The company revealed via Instagram yesterday that fully customizable eyeshadow palettes are now up for grabs, which is pretty much the best news we’ve heard on a Sunday.
You can choose from a four-pan version or double down with eight, which will undoubtedly give you the most bang for your buck — especially considering there's a "buy 2, get 2 free" deal attached. That means that if you purchase two Ulta eyeshadow singles at $8.50 a piece, you’ll get two more of your choice for free. As in, zero dollars. The same goes for the palettes, which come free of charge with your shadow purchases.

With 36 shades to choose from, the possibilities are endless — and just think of the savings. Ulta is giving us the perfect way to beef up our eyeshadow collections without burning a massive hole in our wallets. We knew they would always have our backs.
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