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On Community, Leonard says Let's potato chips are a "buy." His character's food review helped solidify an appreciation for Let's among the show's fans.
"When [props] become very identifiable with a specific character and/or a project, they, in a sense, take on their own life and become bigger than just a prop," Bilson says. "That's when you've done your job really well."
Bobrow and Robinson explain that the Eugenio's prop was created especially for Community, unlike Let's, which appears in plenty of other shows.
This is the original YouTuber Bobrow cites as the inspiration behind Leonard's food reviews.
Bobrow says the writers chose to use Let's for one of Leonard's food reviews after they noticed the vending machines on set were filled with Let's products.
"We had these vending machines in the cafeteria, and they were full of fake products. Because if the camera ever glides by one of those products in the vending machines, they have to all be cleared for use," he explains. "I'm guessing we were just joking around one day about the fake products in those vending machines, and someone must have noticed that Let's is the go-to brand for everything."
Troy (Donald Glover) and Abed (Danny Pudi) later found themselves stuck in one of those vending machines, Robinson notes.
Once Let's was introduced into the Community-verse, it was only a matter of time before it had its own advertisement. And, of course, Britta (Gillian Jacobs) favored Let's (also fake) competitor, Splingles.
"If you're going to have them, you might as well address it, and enjoy it, and make it a part of the show," Robinson says of props.
Bobrow also agrees with Bilson's statement about Let's becoming a character of their own. He notes that the commercial gave Let's a sort of backstory, similar to what you'd see in the development of a show's minor character from season to season.