You Won't Believe How Much These Gorgeous Makeup Brushes Cost

Photo: Courtesy of e.l.f. Cosmetics.

Hear that? That's the sound of a million makeup fans going wild after discovering the golden unicorn of beauty: insanely chic makeup brushes that are really freaking affordable. How affordable are we talking? Between $5 and $12 per brush!

They're made by E.L.F., and we got a look at them yesterday when the brand’s global artistic director, Achelle Dunaway, announced the upcoming launch on Instagram. "The secret is out, these patent-pending @elfcosmetics brushes that I worked on are launching soon in October!! All cruelty free, vegan, super soft, and gorgeous!!" she wrote in the caption.

Dunaway shared the inspiration behind the design: “I was intrigued by tech-inspired products, so I wanted to make sure that these had an ergonomic benefit. The triangular-shaped handles provide a controlled grip in your hand for precision application of product, plus they won’t roll off your bathroom counter.” So. Smart.
Photo: Courtesy of e.l.f. Cosmetics.

We love that the brushes were designed to be ethical, functional, and beautiful. Lucite handles, silver fittings, pure white bristles — basically, they're Instagram gold. “I was really inspired by geometric modernism and lifestyle trends,” Dunaway says. “I wanted to create a brush that you would want to showcase in your bathroom and photograph on those oh-so-popular marble social backdrops.” We think she accomplished her mission.


It’s no surprise that the collection — which was shared early with select E.L.F. fans and influencers over the weekend — has popular beauty vloggers like Kathleen Lights frothing at the mouth. “These new @elfcosmetics brushes literally made me gasp!!!!,” she wrote on Instagram. “So BEAUTIFUL, so SOFT!!!!!"

Unfortunately, we'll all have to wait a couple months before we can call them our own — and because we know they'll go quickly, we're setting a calendar reminder for October now. Dunaway hints that this is just one of a few frenzy-inducing releases the brand has in the works. “The team and I are already working hard on some new and exciting additions to the lineup, so stay tuned,” she says, adding that she constantly gives sneak peeks of new products (and takes customer product requests) via Instagram. Oh, don't mind us, we'll just be refreshing our feeds all day.

More from Makeup

Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF