31 Awesome Beauty Buys You Can Now Find At Free People

Environmentally conscious beauty junkies, get excited. One of our favorite boho fashion brands, Free People, is expanding into beauty and wellness. Today, the company is launching a collection of skin-care, makeup, and hair products.

The just announced project is for customers seeking holistic beauty, starting from the inside out. Jessica Richards, founder of Shen Beauty, helped curate the lineup of good-for-you, good-for-the-environment buys. "Everyone is launching beauty, but I don’t think anyone has done it with a natural, organic, and wellness focus," Richards told WWD. "You cannot sell people beauty without a person who knows what they are talking about. That was part of me coming on board here. If we are going to do it, we are going to do it right."

A wide array of products is available on Free People's website now, but the full line will roll out at select stores this fall — and make sure to keep your eyes peeled for the brand's namesake beauty collection, coming next year (we're hoping it'll be in time for Coachella, because duh). Ahead, we've rounded up some of our favorite FP picks to add to your shopping cart.
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The mineral color in this hydrating multitasker has surprisingly great payoff. Dab the cream onto lips, cheeks, and lids for a healthy flush of color, then throw it into your bag for touch-ups on the go. Sometimes, it's the only product we use in the morning.

RMS Lip2Cheek, $36, available at Free People.
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You've been warned: This body glow ranks high on the shimmer scale. If you're a sparkle-lover, it'll be your new favorite product; if you're not, you probably still won't be able to resist the fresh coconut scent, which makes you forget — for a moment — that you're not on a tropical island vacation.

Kopari Coconut Body Glow, $42, available at Free People.
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Brightening, moisturizing, anti-aging — no matter your skin concern, this line offers a solution. Not only that, but how awesome is the packaging?! We don't see our sheet-mask obsession waning anytime soon.

Leaders 7 Wonders Mask, $6, available at Free People.
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Add hydration and life to dry, sun-scorched hair with this all-natural conditioner full of vegan-certified, ethically sourced ingredients from the rainforest.

Rahua Voluminous Conditioner, $34, available at Free People.
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Launched in collaboration with Gwyneth Paltrow (and girl knows what she's talking about when it comes to natural skin care), Juice Beauty's products are earth-friendly, gentle, and highly effective.

Juice Beauty Blemish Clearing Cleanser, $22, available at Free People.
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This lightly tinted BB cream sets to a matte finish, doesn't get runny or streaky in the heat, and has SPF protection. Triple score.

Coola Mineral Face SPF 30, $36, available at Free People.
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Think of this cleansing, nourishing shampoo as a green juice for your scalp — a green juice that smells like fresh citrus, rosemary, and ylang-ylang.

Yarok Feed Your Moisture Shampoo, $39, available at Free People.
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Get next-level lashes without the clumps or weighed-down feeling.

Eyeko Black Magic Lash Boost, $35, available at Free People.
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Lano, the cult-favorite Aussie beauty brand, recently arrived stateside and we've been addicted to its lip balm ever since. But don't cut it short; the hydrating formula is great for healing dry cuticles and rough patches, too.

Lano Multipurpose Superbalm, $19, available at Free People.
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Kill your blemishes with kindness using this essential-oil blend of evening primrose, lavender, lemon, and thyme.

Osmia Organics Spot Treatment, $22, available at Free People.
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These bath salts look fancy on the shelf, smell delicious in the tub, and leave skin silky-smooth. It's a win, win, win.

Luxe Aestiva Etherea Boheme Crystals, $37, available at Free People.
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Holiday stress wreaking havoc on your skin? Revive your complexion with this flower-infused radiance mask.

Dr. Alkaitis Organic Flower Mask, $60, available at Free People.
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Yes, this is a fancy moisturizer for your vagina. And whether you choose to shave, wax, laser, or do nothing at all, it helps minimize ingrowns and makes the hair down there extra-soft.

Fur Stubble Cream, $32, available at Free People.
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Dry, red skin is no match for this deeply nourishing ceramide cream. Slather it on while you watch TV, and watch as it gets to work softening rough patches.

SKINRx LAB MadeCera Cream, $36, available at Free People.
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Mix this organic powder with water for the perfect Sunday-night mask.

One Love Organics Brand New Day Microderma Scrub & Masque, $39, available at Free People.
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This calming cleanser doubles as a scrub to leave you instantly refreshed — not red and raw.

Mieux Derma Grain & Grit Gentle Cleansing Exfoliant, $30, available at Free People.
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These adorably witty sheet masks from Leaders make for great gifts — and pack a punch on skin.

Leaders Daily Wonders Bye Bye to Dry Mask, $5, available at Free People.
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This pressed powder is formulated with fresh essential oils and a wide range of neutral hues. Plus, the product is so smooth and pigmented you can use your finger to sweep it on lids.

RMS Beauty Swift Shadow, $20, available at Free People.
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Looking to fade dark spots, soften fine lines, and brighten skin? This spa-grade peel is the ticket.

Juice Beauty Green Apple Peel Sensitive, $39, available at Free People.
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This strengthening hair serum is a powerful fighter against brittle ends — and it looks great on a vanity.

Sans [ceuticals] Moisture & Protein Infusion, $40, available at Free People.
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Among our favorite cult liquid liners, this one stands out for its crisp lines and fade-proof formula.

Eyeko Eye Do Eyeliner, $20, available at Free People.
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If you’re in the market for a handmade soap that's much cooler than what your grandmother collects in her powder room, you’ve found it.

Wary Meyers Natural Glycerine Soap, $14, available at Free People.
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Masking is the perfect way to pass time and treat yourself on a lazy day, and finding a mask that will maintain your skin’s moisture is key. This one is as smooth as butter and takes only 10 minutes.

Artifact Moroccan Tangerine Clay, $52, available at Free People.
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Finding a good sunscreen that sits comfortably underneath your foundation can be tough, but this primer-and-SPF hybrid is hydrating and keeps makeup from melting.

Suntegrity Natural Moisturizing Face Sunscreen & Primer, $45, available at Free People.
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Anti-aging products can be harsh on sensitive skin; instead, opt for a gentle, chemical-free option like this antioxidant-rich formula from Mad Hippie.

Mad Hippie Face Cream, $25.99, available at Free People.
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If you’re lost on how to fit all your beauty products into your bag, test out these cheek-and-lip sticks, which blend seamlessly and come in a compact tin so you can grab and go.

Nudestix Intense Matte Lip & Cheek Pencil, $24, available at Free People.
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Sure, we want our brushes to detangle with ease, but if they look pretty at the same time we’re all about it.

Gypsy Pea Magoo Hand Painted Wooden Brush, $38, available at Free People.
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We love an easy, compact tube that soften lips, cuticles, and dry patches.

Lano The Original Lano 101 Ointment Multipurpose Superbalm, $16.95, available at Free People.
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We already adore Smith & Cult for its golden polish cases, but these long-lasting liquid lipsticks are the real MVPs.

Smith & Cult Lip Lacquer, $18, available at Free People.
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This organic, tone-perfecting, colorless stick is exactly what every low-maintenance beauty-lover needs.

Vapour Organic Beauty Stratus Instant Skin Perfector, $48, available at Free People.
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Those with mature skin will adore this nutrient-rich serum, which makes skin appear fuller, fresher, and brighter.

Maya Chia The Super Couple Face Oil Serum, $86, available at Free People.
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