10 Reasons Georgia (Yes, The Country) Is A Budding Fashion Hub

Though Tbilisi may not be at the top of your mind when considering fashion capitals of the world, the Georgian city — the Eurasian land of khachapuri and khinkali, not peaches and sweet tea — is a low-key, under-the-radar hot spot for some of the world's best and brightest designers. Just look at how successful Vetements (and Balenciaga) creative director, Demna Gvasalia, has become.

But after our experience in Tbilisi last week (and our firsthand exposure to the country's strong aesthetic views and authentic, palpable passion for design), we found ourselves wondering why more names from the area haven't reached the same virality as Gvasalia. That's why we're vetting the 10 designers ahead and calling it: any of them could be the next big things. These are the Georgian labels that had us 'gramming nonstop, bookmarking their names, and the reasons we've been telling everyone we know just how damn good the country's budding style scene really is.
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The Designer: Alexander Arutyunov
For Fans Of:
Miu Miu
The Aesthetic: Grandma-chic meets '70s muse.
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Alexander Arutyunov
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Alexander Arutyunov
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The Designer: Lalo
For Fans Of:
Chanel
The Aesthetic: Pretty (but not too pretty) knits and tweed sets, quirky color combinations, and Instagram-worthy footwear (namely, fuzzy platforms and house slippers).
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Lalo
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Lalo
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The Designer: Atelier Kikala
For Fans Of:
Marni
The Aesthetic: High school geometry with a high-end touch.
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Atelier Kikala
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Atelier Kikala
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The Designer: Avtandil
For Fans Of:
Opening Ceremony
The Aesthetic: Grown-up, tomboy Harajuku girl.
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Avtandil
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Avtandil
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The Designer: Bessarion
For Fans Of:
Vetements
The Aesthetic: Intentionally ill-fitting pieces and luxe proportion-pushing.
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Bessarion
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Bessarion
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The Designer: Giorgi Keburia
For Fans Of:
Alexander Wang
The Aesthetic: All-black everything with a progressive twist.
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Giorgi Keburia
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Giorgi Keburia
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The Designer: Gola Damian
For Fans Of:
Isa Arfen
The Aesthetic: Cool-girl layering and unconventional sex appeal.
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Gola Damian
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Gola Damian
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The Designer: Lela Eloshvili
For Fans Of:
Céline
The Aesthetic: Minimalist, but never boring.
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Lela Eloshvili
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Lela Eloshvili
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The Designer: Matériel by Aleksander Akhalkatsishvili
For Fans Of: Ellery
The Aesthetic: Bold construction that stands strong on its own.
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Matériel by Aleksander Akhalkatsishvili
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Matériel by Aleksander Akhalkatsishvili
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The Designer: Situationist
For Fans Of: J.W. Anderson
The Aesthetic: Vetements goes corporate.
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Situationist
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Situationist
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