Kendall Jenner's Latest Campaign Is Seriously NSFW

Photo: Courtesy of Harley Weir/Calvin Klein.
Calvin Klein Underwear was once synonymous with sexy and suggestive ads. (We need not remind you of the iconic images of Mark Wahlberg in his tighty-whities or a topless Kate Moss, recently re-created by Justin Bieber and Lara Stone.) But for spring '16, the brand has surpassed itself with the latest campaign.

In the NSFW images, which were shot by Harley Weir, the brand is going to back to its raunchier, more suggestive roots of past underwear ads. Kendall Jenner squeezes a juicy grapefruit in one shot and seductively strokes a rosebud with her lips in another. There's also an upskirt shot of actress Klara Kristin, a hand-to-crotch shot of Abbey Lee Kershaw, and a scantily clad Saskia de Brauw cuddling a lamb (as one does).

Characteristic of past Calvin Klein Underwear campaigns, the clothing is secondary to the shots's provocative poses. The brand explained in a release that the images "capture the current youth culture zeitgeist." As such, some of the accompanying slogans read: "I pulse in #mycalvins," "I belfie in #mycalvins," and "I flash in #mycalvins." So, it's not exactly about subtlety, either.
Photo: Courtesy of Harley Weir/Calvin Klein.
Advertisement
Since the images were released, the campaign has stirred up a storm on social media (as expected). Some deemed the images gratuitous, excessive, and even offensive — and those are just the comments on Instagram. But anyone who has followed the brand (or at least remembers the Mark and Kate shot from 1992) knows that the sexy and sometimes controversial ads are pretty much in its DNA.

Still, has Calvin Klein Underwear gone too far with the (quite literally) fruity image of Jenner squeezing a vaginal-looking grapefruit next to the caption "I eat in #mycalvins," or the upskirt image, which is somewhat reminiscent of crass American Apparel ads? All eyes on to see if the campaign gets banned (particularly that shot of Jenner and the grapefruit), stateside or elsewhere.
Photo: Courtesy of Harley Weir/Calvin Klein.
Advertisement

More from Celebs & Influencers

The cast of Stranger Things is continuing its world tour of stealing your heart. First, Millie Bobby Brown took over the front row of New York Fashion ...
With close to 4 million followers on Instagram, Aimee Song (a.k.a. Song of Style) knows how to take a pretty decent photo. The Los Angeles-based interior ...
Last year, the lingerie line Frederick's of Hollywood closed all its stores after going bankrupt. But now, it's making a resurgence with a little help ...
"You can be whoever you want to be." If you grew up in an atmosphere of gold stars and participation trophies, you probably heard this on loop. You, little...
On September 20, 2016, our faith in love was tested by the sound of Brangelina's earth-shattering divorce. If we're being honest, we've yet to recover. But...
Kendall, we need to talk. And I think you know why. Your latest Vogue spread — which, need I remind you, is your fifth this year — is...problematic. Here...
Lane Bryant’s second installment of its This Body campaign, for fall 2016, dubbed “#ThisBody Is Made to Shine,” just dropped today. This time around, there...
(Paid Content) Snap, filter, post, repeat. In today's social-media-saturated landscape, sharing photos online is as ubiquitous as brushing one's teeth or ...
In news that would have made your high school boyfriend very happy, John Mayer has come out with his own line of jewelry. Because why not? This new line is...
We may be more than a month out from Halloween, but Willow Smith already has your to-be-determined costume beat — in a photo shoot, no less. In the ...
Unfortunately, fashion doesn't always cater to plus-size women, and according to Aidy Bryant, that applies even if you're a celebrity walking the red ...
While young models like Kendall Jenner and Gigi Hadid may be dominating pop culture, Gucci is here to remind the world that beauty doesn't have an age ...
The final outcome of hours (and hours) of a celebrity readying for a red-carpet event is typically flawless. Every detail of the outfit has been agonized...
What kind of next act can an OG supermodel like Kate Moss have after years and years of dominating the industry? Starting her own modeling agency, ...