8 Little-Known Brands Your Favorite Celebrities Love

Photo: TMNY/Splash News.
As much as we thrive on seeking out new names in the marketplace, when it comes to our own shopping, we tend to go back to a handful of places that have been tried, tested, and approved. (We're always working on this!) It's no surprise: We develop certain habits and penchants for specific products — to the point where there are multiple repeat clothing tags in our closets. Celebrities are the same way. Their red-carpet portfolios may be varied, but their off-duty styles show that they, too, play favorites.

Those glorious longline coats Kendall Jenner glides around in during Fashion Week? She owns multiple iterations, all from Australian label TY-LR. The slinky slip dresses Rosie Huntington-Whiteley falls back on for every dressy occasion? She's repping the U.K. with those looks, which are by Galvan.

Some of these names may sound familiar, thanks to a few choice spottings or Instagram love courtesy of the celebrities in question. But trust us: These brands have star power in their own right. Ahead, take a peek at some of the new labels that have gotten approved by Hollywood set and shop the pieces we're eyeing.
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Photo: Fameflynet.
Elkin Collection
Emma Roberts knows her trends (as evidenced by her choices in footwear). She reps all different types of labels when she's off duty, from household names like Kate Spade to indie darlings, like Lily Ashwell. The actress also shows some love to brands close to her heart — like her stylists' Brit and Kara Elkin's own line, Elkin Collection.

The actress first worked with the L.A. label in 2014, when she starred in its fall '14 lookbook. (Roberts was even co-maid of honor at Kara's wedding.) Since then, she's been enjoying Elkin's simple swing dresses and cheeky embroidered T-shirts (like the one pictured, with stitching that, aptly, reads "babe").
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Crushin' hard on this Instagram-worthy lounge piece.

Elkin River Phoenix Sweatshirt, $90, available at Elkin.
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You just found your outfit for every outdoor concert, ever.

Elkin Plaid Basset Dress, $260 $130, available at Elkin.
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Bet you don't have a striped tee yet that's this much of a potty mouth.

Elkin Asshole Tee, $72, available at Elkin.
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Photo: TMNY/Splash News.
Given Kendall Jenner's growing influence in the fashion space, her personal style is highly scrutinized. Jenner's ensembles — both on the red carpet and the street — are varied, both in the designers and the silhouettes she wears (thanks to stylist Monica Rose). But she, too, has certain pieces she just can't quit — namely, Aussie label TY-LR's outerwear.

"I wear their coats all the time," Jenner told Teen Vogue. The brand is still pretty young. (It was founded by Melanie Flintoft in 2015.) So, to have this kind of endorsement is a pretty big deal — one Flintoft is well aware of. "The international press support we have received not only drives huge sales, it also builds TY-LR's identity on a global level," the designer said in a release. The contemporary brand excels in sophisticated basics in sculptural cuts and silhouettes, so it's not hard to see why Kendall is obsessed.
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Kendall's never shied away from a white-on-white look.

TY-LR Rive Gauche Trouser, $286, available at TY-LR.
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A blazer that doubles as a dress can be worn over jeans or with a Kendall-esque pair of heeled over-the-knee boots.

TY-LR Invader Tuxedo, $396, available at TY-LR.
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Keep it casual-chic on the weekends in a simple white shirtdress.

TY-LR Hazard Dress, $313.50, available at TY-LR.
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Photo: Will Alexander/WENN.
Atea Oceanie
We've discovered that Selena Gomez has a shopping habit not unlike our own: When she finds a dress she likes — in this case, we're talking about one Atea Oceanie slip dress in particular — she buys it in every color. The singer isn't the only one to catch Atea Oceanie fever (and we include ourselves in this phenomenon). Since the label opened its doors in 2013, Laura Meyers' clean, sophisticated designs have been seen on the likes of Kendall Jenner, Emily Ratajkowski, Jennifer Lopez, and, of course, Gomez.
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This little black dress that will flatter anyone and everyone, we promise.

Atea Oceanie V-Neck Slip Dress, $325, available at Atea Oceanie.
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Add a white blazer to your workwear arsenal.

Atea Oceanie Slim-Flit Blazer, $595, available at Atea Oceanie.
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Change up your bottoms with a pair of eye-catching kick-flare trousers.

Atea Oceanie Bootcut Pants, $410, available at Atea Oceanie.
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Photo: Marc Piasecki/GC Images.
The Great
Ever wonder how to cop Jessica Alba's laid-back aesthetic? There's a one-stop shop where Alba procures many of her own staples. Meet The Great, Emily Current and Meritt Elliott's second fashion endeavor as a creative team. (The first being the denim brand Current/Elliott, which they left in 2012.) The duo also happen to be Alba's stylists. With The Great, the designers aim to reimagine classic American pieces — think jeans, relaxed button-downs, and T-shirts. This falls right in line with the casual sensibility of Alba's off-duty wardrobe, so it's no surprise she favors the label's slouchy pants and checked coats.
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You can never have too many striped tees.

The Great The Boxy Crew, $105, available at The Great.
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You'll want to live in this perfectly worn-in sweatshirt on the weekends.

The Great The College Sweatshirt, $185, available at The Great.
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There's no better feeling than finding just the right oversized denim jacket, just in time for spring.

The Great The Boxy Jean Jacket, $325, available at The Great.
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Photo: Via @Chungalexa.
Réalisation Par
Australian brands are certainly winning over the fashion crowd: You may know Réalisation Par from Alexa Chung's Instagram. The young label, started last summer by Alexandra Spencer of 4th and Bleecker and Teale Talbot, is most recognizable for its easy, silky wrap dresses and tops. (It's kind of Equipment-meets-Reformation.) And, of course, it has a strong It Girl following: Other fans include Phoebe Tonkin, Bambi Northwood Blyth, Emily Ratajkowski, and Jeanne Damas.
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Go for the plunge in this silky, starry-eyed staple.

Réalisation Par The Bianca In Star Struck, $140, available at Réalisation Par.
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Swap your LBD for a LWD.

Réalisation Par Christy Dress In Ivory, $160, available at Réalisation Par.
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What's your sign?

Réalisation Par The 1996 Dress, $250, available at Réalisation Par.
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Photo: Via @rosiehw.
Rosie Huntington-Whiteley knows what she likes when it comes to her wardrobe. The model even admitted to us that her secret to her always-stellar airport style was an arsenal of staples she can always fall back on. She's often spoken about her favorite brands, from denim to jewelry. Over the past few months — specifically, during awards show season and associated events — we've spotted Huntington-Whiteley in silky pieces from one Galvan.

Based in the U.K., the brand is elegant without being overstated, the fine fabrication and easy silhouettes making an easy statement. Plus, it prides itself on sustainability and its sourcing of fabrics. (Sophie Turner wore it to the Oscars as part of the Red Carpet Green Dress initiative.) "It’s like the dream dress to me," Huntington-Whiteley told InStyle of Galvan's easy silhouettes, describing the line's vibe as "on-the-go glamour, which is what I try and reach for."
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The going-out top you've been looking for.

Galvan Lurex Cropped Top, $570 $285, available at Matches Fashion.
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It's time to board the slip-dress train with a blush tone that works for day or night.

Galvan Bias-Cut Silk-Satin Gown, $1,124, available at Matches Fashion.
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Show some shoulder in this wedding-ready jumpsuit.

Galvan Off-The-Shoulder Crepe Jumpsuit, $1,372, available at Matches Fashion.
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Photo: Fern/Bruja/Splash News.
Are You Am I
Like Réalisation Par, Are You Am I began as the side gig of a well-known blogger. Rumi Neely of Fashion Toast opened up her own fashion business in 2014, stocking minimalist camis and slip dresses. She's since expanded the scope of her inventory to include chokers and knits — which have found a fan in Bella Hadid. She and pal Kendall Jenner donned the thick, black velvet necklaces around Paris this past Fashion Week. Even before that, Hadid was wearing the brand's off-the-shoulder blouses out and about, embodying the California essence of the label.
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The thick black choker is part of the Hadid uniform.

Are You Am I Ambrosia Velvet Choker, $89, available at Are You Am I.
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The perfect bra for peeking out from your sheer tees and open-knit sweaters.

Are You Am I Nyx Double Strap Satin Bra, $139, available at Are You Am I.
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Embrace the side-boob.

Are You Am I Xanne Cashmere Tank, $399, available at Are You Am I.
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Photo: Via @Alessandraambrosio.
Anine Bing
Anine Bing
is a name that comes up a lot when researching the wardrobes of the Hollywood set. Although the brand has only been around since 2012, it has five flagships around the globe (and is stocked in hundreds of boutiques elsewhere), and some strong, oft-photographed fans. (Its as-seen-on page is pretty extensive.) I you follow Alessandra Ambrosio's off-duty style, you've probably been ogling over an Anine Bing skirt or jacket. She recently shared a picture during a visit to one of the brand's boutiques, looking particularly cool in head-to-toe black.
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Master the model-off-duty look with an intentionally destroyed tee.

Anine Bing Distressed T-Shirt, $99, available at Anine Bing.
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You'll ditch your padded bra entirely for this delicate lace bralette.

Anine Bing Dotted Lace Bra, $89, available at Anine Bing.
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Tuck in your tee to show off your button fly.

Anine Bing Mom Jeans, $229, available at Anine Bing.
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