This 100 Years Of Irish Beauty Video Does Not Hold Back

It's St. Patrick's Day, which means clichés will be popping up like clovers all over the internet (see? it's literally impossible to avoid). But Cut Video is commemorating the holiday in a less predictable — and more provocative — fashion. The site's newest video attempts to detail 100 years of beauty in both the Republic of Ireland and Northern Ireland, all in a two-minute time frame. While some of the looks lean towards accuracy (nude skin and serviceable updos in the early 20th century), others appear to glamorize a violent and still-painful period in the divided nation's recent history. (Case in point: a segment featuring an attractive IRA fighter, wielding an automatic rifle.)

We'll admit, we were initially uncomfortable with the image of a model swinging around a weapon, especially in the name of beauty. However, the decision to include the look was no knee-jerk reaction. Cut Video released a "Behind The Looks" segment, explaining their rationale.

"We used a look inspired by women who were fighting in the Irish Republican Army," writer and journalist Josh Potter says in the video. "Whether or not we were glorifying violence or terrorism by including the IRA look was a question I asked of myself and I think we asked of each other," he says. "I wanted to use the look simply because it reflected the violence of the time period. I think we would have done a disservice to the project by leaving that look out, because that would have whitewashed a large part of North Ireland's history."

So, what are we to think regarding Cut Video's condensed celebration of Irish beauty? Should we take issue with its generalizations and the sexy posturing of women with rifles? Or, is it a good thing that we're being forced (or shocked) into remembering that Irish history (like all histories) has more depth, darkness, and complexity than that mug of stout we'll be drinking today?

You make the call.

More from Makeup

Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
“I love cleaning my makeup brushes,” said no one, ever. Okay fine, some people do get great satisfaction from washing their beauty tools, but we're not ...
Pat McGrath posted three photos from the Versace fashion show to Instagram that tease a new product she's working on. The first shows Gigi Hadid with ...
Every morning, before I steep my morning tea, I scroll through my Instagram feed taking note of all the standout swatches, 60-second videos, and ...
Here's the good news about brown eyes: They're easy to play up, since brown is a mix of the primary colors. This most-common of eye colors is a gorgeous ...
I don't consider myself a vain person, but when I think of my #goals, having Cate Blanchett levels of skin perfection is right there at the tippy-top. Well...
Base makeup is one of those notoriously hard beauty products to shop for. Like picking out jeans or bras, the process takes time, commitment, and patience...