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There's a trick to Haggerty's take on the ombré trend — by far the most wearable look from our shoot. "I prepped the lip with concealer," she says. "Just dab it all over the lip, but don't powder it." This creates a canvas that helps your lip color adhere better.
Next came a deep-burgundy shade that Haggerty applied with a fluffy eyeshadow brush to the center of the lips. "Blend it out to the edges, over the concealer," she says. While they're beautiful when matte — and far more practical for real life — topping the lips with gloss is an @VladaMUA signature. "Gloss makes every beauty editorial better," Haggerty jokes.
Melt Cosmetics Lipstick In Dark Room, $19, available at Melt Cosmetics; My Kit Co. My Defining Crease Brush 1.3, $25.01, available at My Kit Co; Theory Brixmill Admiral Crepe Blazer, $445, available at Bloomingdale's.
No surprise here: Haggerty is a liquid-lipstick devotee, but her favorite brand may not be one you've tried. "Jeffree Star's lipsticks are crazy-pigmented, and you can get a super-sharp line if you use a thin, angled brush," she says. Which also saves her time. "I like to make my work as perfect as possible, so I don’t have to spend a lot of time retouching," she says.
Haggerty's kit is stocked with every gloss you could ever need, from thin and liquid-y (perfect for drips, which you'll see ahead) to thick with a high-shine finish, like she used here.
For the final step, Haggerty topped model Ella's lips with a single coat of Mehron Glosstone in Clear, a theatrical-makeup brand you'll see used more than once in this story. "It stays put and creates a great vinyl finish," she says.
Mehron Glosstone Pro in Clear, $11.95, available at Mehron.
For this look, Haggerty channeled a macro trend that's splashed all over social media: a colorful splatter that's part Jackson Pollock, part graffiti art. And while it may appear to have been thrown together, it's actually quite precise.
While the coat of blue Jeffree Star Cosmetics Lipstick in Jawbreaker is stunning on its own, the tiny dabs and smears of various colors really ramp up the effect.
Just before shooting the look, Haggerty layered a deep blue called Blue Velvet on the corners of Ella's mouth for depth, while the swipe of blue on her lids was a creative impulse halfway through the shoot. "Gives it a little something," Haggerty says. It does, indeed.
Jeffree Star Cosmetics Velour Liquid Lipstick in Blue Velvet, Jawbreaker, and Breakfast at Tiffany's, $18, available at Jeffree Star Cosmetics; Nyx Liquid Suede Lipstick in Tea and Cookies, $7, available at Nyx Cosmetics; Nyx White Liquid Liner, $7, available at Nyx Cosmetics; COS Draped Layer Dress, $125, available at COS; Lizzie Mandler Petit Square Huggies, $625, available at Lizzie Mandler.
The Signature Drip
Haggerty knew she was on to something as soon as she snapped one of her most popular looks. "I thought it would get me a lot of likes, but I didn't think there would be drama," she tells us.
Don't get her wrong: Haggerty loves to see her work shared in any capacity — but with the proper credit. Not much to ask when you consider the time and effort it takes to style just one of these shoots.
This look starts simply — just Mehron metallic pigment and inexpensive lip gloss, since it tends to be thinner and better at dripping, Haggerty says. The technique, however, is all about timing.
"When I put it on it looks uneven and goopy, but if you leave it alone it will settle," she says. On set, Haggerty applied a thick layer in the makeup chair, then really gobbed it on once Ella got in front of the camera. "I use excessive amounts just to make that super-liquid metal look," she says. Then, it's a game of luck — and catching the product before it hits your shirt.
Sally Girl Mini Squeeze Tube Lip Gloss Minty Fresh, $.99, available at Sally Beauty; Mehron Metallic Powder in Copper, $9.95, available at Mehron; Camilla and Marc Inhale Top, $299, available at Camilla and Marc; Tiffany Kunz Ball Stud, $110, available at Tiffany Kunz; Tiffany Kunz Medium Balance Ring, $720, available at Tiffany Kunz; Tiffany Kunz Balance Bangle, $1,440, available at Tiffany Kunz; Tiffany Kunz Bracelet 5, $87, available at Tiffany Kunz; Tiffany Kunz Balance 3, $87, available at Tiffany Kunz.