AllBirds, the brand that launched its comfortable merino wool kicks a few months back, has released a bunch of new colorways (in addition to raising a casual $7.25 million
as a company) — and they're just what we'd hoped for. Click on to step up your white sneaker game, along with a new black-on-black pair (rejoice!), a limited-edition blue, and yes, that popular "Tumblr pink.
This post was originally published on March 2, 2016.
Nowadays, we don't just expect our sneakers to be functional, cool-looking, and
comfortable — we want to be able to wear them to work just as flawlessly as we would the gym. And while it's easy to stick to the tried-and-true favorites that we know
check all those boxes (think Adidas, Nike, and Puma), every now and then a new brand of kicks comes along that gives our old reliables a run for their money. Especially when they're made from something totally unexpected — like merino wool.
New Zealand-based label Allbirds
, which launched Monday, has plans to completely change the world's perception of what it means to be a shoe company. The brand has developed a shoe box and shipper in one (which drastically reduces waste), will donate any used and returned shoes, and is placing an overall focus on minimizing its carbon footprint. And it's shoe debut is a first-of-its-kind "Wool Runner," which, aside from being lightweight and flexible, features odor-minimizing and moisture-wicking properties, ideal for anyone who hates wearing socks. Plus, cleaning these is as easy as throwing them in the washing machine.
Having already gotten our hands on a pair, we can guarantee that there's no rubbing, pinching, itching, or general complaining involved with throwing these on. And for only $95 (plus a 30-day trial period with a money-back guarantee), there's no harm in giving this super-cozy concept a try. Click on to get acquainted with all the color ways, and shop the one (or three) that suits you best.