Designer Kate Spade Is So Committed To Her New Brand, She Changed Her Name

Photo: Daniel Zuchnik/WireImage/Getty Images.
Kate Spade and her husband, Andy Spade, a.k.a. the people who brought you Kate Spade 23 years ago (and parted ways with the brand in 2007) have been cooking up a new venture called Frances Valentine. And Kate Spade (the person, not the brand) has a very big announcement leading up to the fashion company's launch this month: She changed her last name to Valentine.

Kate Valentine (formerly Spade) revealed the rationale for her name change to Business of Fashion: “We’re not trying to be cheeky or coy," she said. "It really was to distinguish the name, and separate the two worlds. Obviously we’re super proud of Kate Spade and we want to be respective of both.”

"Valentine" is by no means a random choice; it's culled from Kate's family history, actually. "Valentine was my mom’s dad’s middle name because he was born on Valentine’s Day," the designer told WWD back in November, when Frances Valentine was officially announced. (Frances, she explained, comes from her dad's side.)
Advertisement

Hanging out with the Bella and the Frances #fvalentine

A photo posted by Frances Valentine (@frances_valentine_ny) on


Kate Valentine, formerly Spade, hasn't been involved with the namesake label she founded with business partner and husband Andy Spade for almost a decade. (Fun fact: when the couple launched the line in 1993, they weren't married yet, and Kate went by her maiden name, Kate Brosnahan. So the brand moniker was actually a mash-up of Kate's first name and Andy's last name, according to Business Of Fashion.)

The duo parted ways with Kate Spade (the brand) nine years ago, shortly after it was bought by Liz Claiborne Inc. (The parent company would then become Fifth & Pacific in 2012, before changing its name once again in 2014 to Kate Spade & Co.) Following the couple's departure, Deborah Lloyd was appointed president and chief creative officer of Kate Spade; she has been with the brand since then.

This new business venture brings Valentine and Spade back to some tried-and-true terrain: accessories. For its inaugural collection, Frances Valentine is focused on footwear (there are a couple of bag styles as well). The minimalist kicks sport statement accents, and the styles are expected to retail in the mid- to upper-hundreds, as reported Business of Fashion. "Before I left Kate Spade, designing shoes was the best experience," she told the publication. "I just adored the little details."

Looking forward to what the new year holds... #fvalentine

A photo posted by Frances Valentine (@frances_valentine_ny) on

Advertisement

More from Fashion

Just two months ago, Dior announced (finally) that Maria Grazia Chiuri, the former co-creative director at Valentino, would succeed Raf Simons as ...
Update: Costco's drama with Tiffany & Co. looks like it's finally coming to a (very expensive) close. According to Reuters, on Thursday, a federal ...
Long gone are the days of kids saying the "darndest" things. Nowadays, children are so scarily woke, they're outsmarting — and out-progressing — most grown...
Meet Lulu Bonfils: artist, model, Instagram champ, and all around cool girl stomping on pre-determined model rules in sick combat boots
It's tough to fill your wardrobe with solid finds under $100, unless you buy everything at one or two affordably priced stores (like, say, Zara and H&M...
Actively seeking out new jewelry brands never seems to make it to the top of our priority lists. Often, we rely on the tried-and-true brands our ...
Doesn't it feel like all of the color gets sucked out of your wardrobe once fall and winter roll around? You're definitely not alone if the colder months ...
(Paid Content) We take our boot shopping very seriously around these parts. After all, the pair we end up choosing will become the crux of our uniform for ...
It's no secret that we at Refinery29 have been longtime proponents of non-skinny jeans; we've repeatedly rounded up our favorite pairs and we even went as ...
Out of the four-city circuit that sends the fashion flock into a frenzy, Paris Fashion Week is when Kim Kardashian truly flourishes. She's an undeniable ...
Toy stores have traditionally divvied up their stock by gender, each aisle a sea of blue or pink. Making progress toward more gender-neutral options for ...
If you're with her but haven't yet found any pro-Hillary Clinton gear that you're really into, this might be the 2016 election merch you've been waiting ...
It's true that dads don't always get fair treatment when it comes to their clothes — but it's also true that no matter how hard we make fun of their ...
The fast-fashion retailer just launched its latest sustainable clothing collection