The AMAs' Biggest Beauty Trend Surprised Even Us...

Photo: Getty images.
When Selena Gomez hit the American Music Awards red carpet wearing eyeshadow and nail polish that matched her gown, we were surprised. But then Hailee Steinfeld arrived wearing a mix of charcoal and gold eyeshadow — the same color combination as her sequin dress. Then Zendaya showed up in pink lips and nails that, you guessed it, were the same hue as her dress. And just like that, the celebs continued to roll in wearing cosmetics in colors coordinated to their outfits.

While not a new trend by any means, it is one that we haven't seen much lately. Here and there, maybe, but the number of stars in matching shades today at the AMAs could mean that the trend is having a huge renaissance.

Luckily, for anyone who wants to give it a try, it's one of the easiest looks to pull off — and to help, we've rounded up all the inspiration you'll need. Ahead, the stars that matched their cosmetics to their outfits tonight at the American Music Awards.
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Photo: Getty Images.
Gigi Hadid
By now, you probably already know that the model rocked a new bob at the show, but she also got in on the matching trend with shimmery white shadow courtesy of makeup artist Patrick Ta.
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Photo: Getty Images.
Zendaya
The singer reportedly did her own makeup (we're impressed), and opted to match hep lips to both her nails and dress.
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Selena Gomez
The singer perfectly coordinated both her nails and eyeshadow to her Givenchy number, which, mind you, is not an easy trend to pull off with the eyes. (And, yes, she wore her colored contacts again, too.)
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Photo: Getty Images.
Demi Lovato
Does matching you eyes and nails to your hair count? Either way, the singer sported inky nails and a heavy eye in one of the main shades from her gown.
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Photo: Getty Images.
Hailee Steinfeld
You have to look closely, but makeup artist Stephen Sollitto pulled not one but two shades from Steinfeld's dress when selecting the color palette. He used a shimmery gold hue (Laura Mercier Caviar Stick Eye Colour in Gilded Gold) in the inner corner of her eyes, and a deep charcoal (Laura Mercier Longwear Crème Eye Liner in Noir) along her lash line.
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Photo: Getty Images.
Nina Dobrev
The actress sported soft brown eyeshadow and a muted lip, but still got in on the matching craze with rose-colored nail polish that perfectly aligned with the beading on her outfit.
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Ciara
The singer rocked a soft black eyeshadow that synced perfectly with her beaded dress.
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Hannah Davis
The model's statement-making silver gown called for sleek hair and a shimmery eye in the same metallic shade of silver.
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Photo: Getty images.
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