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Sephora is the mecca of all things beauty. Any makeup, skin-care, or hair-care lover will tell you: Once you step foot into the black-and-white-striped store, it's game over for any and all other plans for the day. What has us coming back time after time — aside from its killer return policy and endless supply of samples — is that it stocks a lot of the best brands in the biz. The retailer adds new up-and-comers and products to its docket regularly, and — even for insiders like us, whose job it is to keep our fingers on the beauty pulse — it's becoming kind of hard to keep up with its restocks. (There are only so many times one can hit refresh on the website's just-arrived section.)
To save you some time and clicks, we've rounded up 15 of the latest and greatest brands and products to hit Sephora's site. You may want to start memorizing your credit-card number now (if you haven't already).