Elle's Very Intriguing New Cover Model Is The Most Beautiful, Clever & Awesome Person Ever

Magazine covers get criticized all the time for featuring already gorgeous celebs, airbrushed to the hilt. But there's nothing to scrutinize about Elle Australia's latest issue. Why? There isn't a cover star, technically. The magazine's silver, mirror-like front page lets readers #BeTheCover.
Advertisement

That hashtag encourages people to upload photos of their cover cameos. There are even cover lines surrounding a blank space where your visage goes, including this one: "To celebrate our epic portrait of what it means to be a woman...this issue, you're the star." It takes a little doing to get your mug in the place where some A-lister's face normally resides; otherwise, there's a bit of an abstract blob effect. Back in 2006, TIME did a mirrored cover for its annual "Person Of The Year" issue, featuring the reader as the cover star (aka, the "person of the year").

“You don’t also want to be tokenistic in any way, and we’ve had quite a diverse selection of covers in our time on stands,” Elle Australia's deputy editor, Damien Woolnough, told Australian media site Mumbrella. “We feel the Elle covers are always quite diverse, but I’m not going to pretend there weren’t nerves [about #BeTheCover]." As for how the issue will fare on the newsstand, people will "see something different amongst the sea of Jennifer Anistons and Blake Livelys, and hopefully that will be enough to catch their attention," Woolnough said. Inside, they'll find a feature titled "We are Women," filled with 47 awesome females ranging in age from one month to 100 years old.

#BeTheCover - Congratulations @elleaus and @justine_cullen on a fabulous cover! We love it x #elleaus #WeAreWomen

A photo posted by NAC Media Group (@nacmediagroup) on


At best, Elle Australia's latest is an empowering alternative to the newsstand's usual Photoshopped fare. Not quite buying it? Well, at the very least, it's probably the most fun you'll have playing around with a glossy.

More from Fashion

Just two months ago, Dior announced (finally) that Maria Grazia Chiuri, the former co-creative director at Valentino, would succeed Raf Simons as ...
Update: Costco's drama with Tiffany & Co. looks like it's finally coming to a (very expensive) close. According to Reuters, on Thursday, a federal ...
Long gone are the days of kids saying the "darndest" things. Nowadays, children are so scarily woke, they're outsmarting — and out-progressing — most grown...
Meet Lulu Bonfils: artist, model, Instagram champ, and all around cool girl stomping on pre-determined model rules in sick combat boots
It's tough to fill your wardrobe with solid finds under $100, unless you buy everything at one or two affordably priced stores (like, say, Zara and H&M...
Actively seeking out new jewelry brands never seems to make it to the top of our priority lists. Often, we rely on the tried-and-true brands our ...
Doesn't it feel like all of the color gets sucked out of your wardrobe once fall and winter roll around? You're definitely not alone if the colder months ...
(Paid Content) We take our boot shopping very seriously around these parts. After all, the pair we end up choosing will become the crux of our uniform for ...
It's no secret that we at Refinery29 have been longtime proponents of non-skinny jeans; we've repeatedly rounded up our favorite pairs and we even went as ...
Out of the four-city circuit that sends the fashion flock into a frenzy, Paris Fashion Week is when Kim Kardashian truly flourishes. She's an undeniable ...
Toy stores have traditionally divvied up their stock by gender, each aisle a sea of blue or pink. Making progress toward more gender-neutral options for ...
If you're with her but haven't yet found any pro-Hillary Clinton gear that you're really into, this might be the 2016 election merch you've been waiting ...
It's true that dads don't always get fair treatment when it comes to their clothes — but it's also true that no matter how hard we make fun of their ...
The fast-fashion retailer just launched its latest sustainable clothing collection