Lauren Conrad's Runway Line Is Already For Sale…Also, ON Sale

Photo credit: Slaven Vlasic/ Getty Images.
If you've ever had those post-runway-show "need-it-now" feels, Lauren Conrad has just made your wishes come true. While we're used to waiting six months for a runway collection to hit retailers, then another six months hoping for a sale, Conrad has passed go and skipped straight for the second step. Although it has us scratching our heads at the too-good-to-be-true aspect, her spring 2016 collection is already advertising markdowns, just six days after its launch.

The former Hills-star-turned-fashion-designer-slash-lifestyle guru made her New York Fashion Week debut this past Wednesday with LC Runway, a branch off her Kohl's line, LC Lauren Conrad. Unlike most brands that use NYFW to showcase clothing months before their public release, LC Runway's 100-plus-piece collection was made immediately available for purchase on Kohl's site after the show. True to the underlying adage of accessibility that unites all of Conrad's enterprises, retail prices run low, from $12 for a pair of twig-embellished hair clips to $300 for a minimal pastel leather backpack.

But take a glance at Kohl's homepage today, and you'll find banners advertising 25% off all stock from the LC Lauren Conrad Runway. Heading into its sixth year, the collaboration between Kohl's and Conrad has had a steady consumer audience, after forays with Minnie Mouse and the like. The new line is said to be inspired by enchanted woodlands themes, and it sports Conrad design staples like a pastel palette and feminine textiles.

Maybe the quick discount turnaround is all a promotion for the new boundaries Conrad and Kohl's are attempting to push by going into serious fashion fare, or maybe it falls in line with Kohl's renowned affordable prices. Either way, there's definitely something to be excited about in not having to wait the requisite time for a sale to snatch up your favorite runway looks ASAP. We can only dream that our favorite NYFW-seasoned designers would ever dare to do the same.
Advertisement

More from Designers

Just two months ago, Dior announced (finally) that Maria Grazia Chiuri, the former co-creative director at Valentino, would succeed Raf Simons as ...
Anything Rihanna touches will be surrounded with buzz. It's true of her constantly sold-out Puma shoes, and it's also applicable to the runway component of...
On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...