Hood By Air Does Effed-Up Contouring

Photo: MCV Photo.
If there's one thing to know about fashion designer Shayne Oliver, it's that he's a go-against-the-grain kind of guy. Hood by Air has some of the most anticipated and buzzworthy shows season after season. We're talking gender-bending clothing, dancers voguing on the runway, and stocking face masks. For its spring 2016 show, the brand continued its whoa reputation, taking cues from two of the biggest internet topics right now: '90s nostalgia and the Kardashians.

Models walked down the runway with bold, brown and white stripes across their foreheads, on the sides of their noses, and along their cheekbones. To some, this might look like a kind of muted clown makeup. But for those in the beauty "know," the inspiration is more obvious: It's an unblended contouring job.

According to New York magazine, Oliver sent MAC makeup artist Inge Grognard images of pre-blended contour jobs as references — tying into the collection's overall theme of surgery and self-alteration. “Why do young people — who are already almost perfect — think they need that stuff to become even more beautiful? [This look] adds question marks and really fits the collection," Grognard told New York mag. The '90s theme came in the form of zigzag hair parts à la Courteney Cox and Jennifer Aniston in their Friends heyday, while the surgical references continued with bandage-covered nails.

New York mag also posed the question on all of our minds: Was Hood by Air taking a jab at the makeup technique beloved by a certain love-to-hate-them reality family? Maybe. Although Grognard noted that the look was actually inspired by theatre. Either way, while we certainly won't be wearing the effed-up contouring look (maybe if it were blended), it's refreshing to see a brand with a sense of humor.

More from Makeup

Nowadays, it's natural to expect your coverage product to also have skin-care benefits, what with all the anti-aging, zit-zapping, and hydrating bases on ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...