American Apparel Workers Bash A Piñata Of Their CEO

If Paula Schneider decided to write a book right now, it might be called Backlash Is a Bitch: Or, Things I've Learned as CEO of American Apparel.

American Apparel workers fashioned a piñata to represent Schneider — who signed on as CEO of the company in January — and proceeded to beat the daylights out of it. The video below, uploaded by an account dubbed Save American Apparel earlier this month, explains the reasoning behind employees' ill will toward Schneider: "Workers have experienced a 50% loss in wages, loss in benefits, continued to work furloughs, and have seen their work farmed out to sweatshops outside of AA."

The video goes on to criticize Schneider's management of the company's finances: "The Paula Schneider piñata was filled with chocolate gold coins and play money in representation of Paula's reckless decision to lead American Apparel into financial peril, all the while making sure to enrich herself and her friends with undeserved monetary rewards."

Of course, this shouldn't have been a surprise. Schneider took on the title when the brand was already plagued with controversy after controversy surrounding its former CEO, Dov Charney. She was tasked with turning the company around, but according to the dismal second-quarter earnings, it's been less than successful. She couldn't have predicted an easy ride, but a piñata bashing might not have been in her scope. After all, she was supposed to be the leader employees loved, after the roller coaster that was Charney.

Only time will tell if American Apparel will go down in flames or finally be able to turn the corner.

More from Los Angeles

This story was originally published on April 14, 2015. Ladies with slightly messy waves are everywhere you turn in this city. It makes sense; it's a ...
Autumn may not be in the air quite yet in Los Angeles, but our stacked roster of in-demand red carpet makeup artists is already thinking about fall beauty...
Seeing as L.A. has no shortage of quality shopping, it should come as no surprise that the thrift scene is equally on-point. To make your life a little ...
Ashley Greene spends a whole lot of time on the road. But, after weeks-long stretches of living out of a suitcase and squeezing in visits to the "must...
Los Angeles is a city of many landmarks: the Hollywood sign, LACMA’s Insta-worthy light-post installation, Santa Monica Pier, and of course, the ...
Fun fact: Today is Bastille Day, France’s national holiday that celebrates the start of the French Revolution in 1789. And while it’s been a hot minute ...
Never before has the gap between drugstore and prestige products been so small. Which, to anyone on a budget, is some really good news. In fact, many ...
In Los Angeles, the only thing harder than scoring a table at just-opened Jon & Vinny's Pizza on Fairfax is getting on the books with tattoo artist ...
Are you afraid of heights? If so, downtown Los Angeles' newest tourist attraction will definitely make your heart beat faster. L.A.'s U.S. Bank ...
There's simply nothing better than a lazy weekend afternoon with pals, clinking mimosas, noshing on all the bacon and eggs you can get your hands on, and ...
In most areas of life, it’s mother who knows best. But, when it comes to the topic of skin, we'd have to say it’s Hollywood’s top aestheticians who have ...
This story was originally published September 1, 2015. Camille Eddera is a jeweler by trade and an aesthete at heart, a combination that proved useful ...
If you have ever seen flipbooks full of color, you know Pantone. Pantone unveiled its 2016 Color of the Year — Serenity and Rose Quartz, the first time ...
If you’ve ever wanted to own a house worthie of Cookie, now’s your chance. Empire star Taraji P. Henson is listing her Hollywood Hills mansion for a cool $...