All 52 Pics From Target's Latest Collection To Claim Your Territory Before It Sells Out

Ever since Adam Lippes launched his own label in 2004 (then under the name Adam + Eve, with partner Electra Toub), the brand has seen a lot of growth. Originally cotton-based, his eponymous label now features high-end textiles that reflect how far it's come. Think laser-cut leather, fur, silk, wool — all the components of a luxury fashion brand with prices that'd make your lips quiver, too. But now, thanks to his debut collaboration with Target, you, too, can get your share of one of New York's premium ready-to-wear brands for no more than $129. (Though if you're down to burn a $950 hole in your wallet for a merino wool cardigan, we won't judge you.)

The Adam Lippes for Target collection features fashion-forward apparel covered in plaid. But why, we asked. Turns out, Target challenged Lippes to design a collection using only buffalo plaid, as the brand is dousing everything in it for fall (be sure to check the fancy Listerine bottles and other national Target partner brand products after the clothes). Such a departure from Lippes' minimal mantra is exciting and ridiculously on-brand for Target loyalists, so it'll be pretty hard to miss when it hits stores September 27. It might even sell through at the speed of Target's last team effort, with Lilly Pulitzer, and we predict it might even have as much buy-me power as the famed Missoni collaboration that sold out immediately in 2011.

As far as styling such standout pieces goes, let your mad-for-plaid friends lead the way. Though buffalo plaid has been a part of fashion for more than 150 years, its boldness has never died down, so it's worth the tucking and pulling to channel the right vibe. Click through the slideshow to start planning your next Target haul, and check out some BTS footage of Lippes explaining the collection below. There's some really good stuff in here.
Video: Courtesy of Target.
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Adam Lippes for Target Wool Puffer Vest in Gray/Black Plaid, $79.99, available at Target.
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Adam Lippes for Target Wool Coat in Gray/Black Plaid, $129.99, available at Target.
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Adam Lippes for Target Shirt Dress in Painterly Black Plaid, $49.99, available at Target.
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Adam Lippes for Target Shell Tank in Painterly Black/White Plaid, $27.99, available at Target.
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Adam Lippes for Target Double Layer Shift Dress in Painterly Black/White Plaid, $49.99, available at Target.
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Adam Lippes for Target Crepe Blouse in Painterly Blue Plaid, $29.99, available at Target.
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Adam Lippes for Target Crepe Blouse in Painterly Gray Plaid, $29.99, available at Target.
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Adam Lippes for Target Mohair Coat in Gray/White Plaid, $69.99, available at Target.
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Adam Lippes for Target Sherpa Jacket in Oatmeal Plaid, $59.99, available at Target.
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Adam Lippes for Target Cowl-Neck Fringe Sweater in Oatmeal Plaid, $39.99, available at Target.
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Adam Lippes for Target Mohair Fringe Poncho in Red Plaid, $59.99, available at Target.
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Adam Lippes for Target Blouse in Black/White Micro Plaid, $34.99, available at Target.
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Adam Lippes for Target Belted Layering Vest in Gray/Black Plaid, $39.99, available at Target.
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Adam Lippes for Target Jogger Pant in Black With Plaid Trim, $29.99, available at Target.
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Adam Lippes for Target Shearling Weekender Bag in Black/White Plaid, $49.99, available at Target.
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Adam Lippes for Target Shearling Drawstring Bucket Bag in Black/White Plaid, $39.99, available at Target.
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Adam Lippes for Target Shearling Backpack in Black/White Plaid, $39.99, available at Target.
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Adam Lippes for Target Shearling Backpack in Oatmeal Plaid, $39.99, available at Target.
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Adam Lippes for Target Shearling Drawstring Bucket Bag in Natural, $34.99, available at Target.
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Adam Lippes for Target Shearling Backpack in Gray, $39.99, available at Target.
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Adam Lippes for Target Pointed-Toe Ballet Flat in Black/White Plaid, $29.99, available at Target.
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Adam Lippes for Target Pointed-Toe Pump in Black/White Plaid, $29.99, available at Target.
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Adam Lippes for Target Crew Neck Sweater in Gray Plaid, $34.99, available at Target.
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Adam Lippes for Target Sherpa Half Zip Jacket in Tan, $39.99, available at Target.
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Adam Lippes for Target Sherpa Half Zip Jacket in Black, $39.99, available at Target.
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Adam Lippes for Target Shawl Collar Cardigan Sweater in Blue Plaid, $39.99, available at Target.
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Adam Lippes for Target Baseball Bomber Jacket in Blue Plaid, $64.99, available at Target.
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Adam Lippes for Target Puffer Jacket in Green/Black Plaid, $79.99, available at Target.
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Adam Lippes for Target Waffle Henley Tee in Gray with Plaid Trim, $19.99, available at Target.
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Adam Lippes for Target Jogger Pant in Gray with Plaid Trim, $29.99, available at Target.
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Adam Lippes for Target Shearling Weekender Bag in Black/Gray, $49.99, available at Target.
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Adam Lippes for Target Reversible Ribbed Beanie in Navy/Gray Plaid, $14.99, available at Target.
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Adam Lippes for Target Throw Blanket in Black/White Plaid, $35, available at Target.
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Adam Lippes for Target Throw Blanket in Red/Black Plaid, $35, available at Target.
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Adam Lippes for Target Throw Blanket in Natural Plaid, $35, available at Target.
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Adam Lippes for Target Pillow in Black/White Plaid, $25, available at Target.
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Adam Lippes for Target Pillow in Natural Plaid, $25, available at Target.
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Adam Lippes for Target Ceramic Serving Tray in Black/White Plaid, $30, available at Target.
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Adam Lippes for Target Melamine Tray Set in Red Plaid, $25, available at Target.
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Adam Lippes for Target Cocktail Shaker, $25, available at Target.
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Adam Lippes for Target Cocktail Glasses with Silver, $25, available at Target.
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Adam Lippes for Target Bar Set with Carrier in Blue/Black Plaid, $30, available at Target.
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Adam Lippes for Target Appetizer Plates in Black/White Plaid, $30, available at Target.
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Adam Lippes for Target Appetizer Plates in Red/Black Plaid, $30, available at Target.
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Adam Lippes for Target Kitchen Towels in Assorted Plaid Prints, $15, available at Target.
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Adam Lippes for Target Thermos in Red/Black Plaid, $18, available at Target.
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Adam Lippes for Target Ceramic Vase Candle in Gray/White Plaid, $15, available at Target.
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Adam Lippes for Target Travel Pet Bed in Red/Black Plaid, $35, available at Target.
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Adam Lippes for Target Ceramic Dog Bowl in Black/White Plaid, $15, available at Target.
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Adam Lippes for Target Ceramic Pet Treat Canister in Black/White Plaid, $30, available at Target.
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Adam Lippes for Target Pencil Set in Mixed Plaid Prints, $10, available at Target.
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Adam Lippes for Target Mini Journals in Assorted Plaid Prints, $10, available at Target.
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