Target Says Goodbye To Gender-Specific Signage In Some Kids' Aisles

Photo: Victor J. Blue/Bloomberg/Getty Images.
Target is undergoing a bit of a makeover of its in-store experience — and its public image. The discount retailer announced on Friday that it will be shifting some of the signage in children's toy aisles to shy away from gender-specificity. Target will retain the use of gendered labels in the kid's clothing department, ostensibly for size and fit purposes, according to Fortune.

"We never want guests or their families to feel frustrated or limited by the way things are presented," Target shared in a post on its corporate blog last week. "Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender."

Those "important questions" referred to in the post are likely connected with a controversy raised earlier this summer about Target signage that delineated "building sets" and "girls' building sets." The company initially issued a statement to the Daily Dot saying that the gender-specific callouts were intended to help busy parents. But when Abi Bechtel, a blogger and mom of three, posted an image of the "building set" store aisle, social media communities jumped on the opportunity to lambast Target for institutional sexism.

Twitter
Advertisement

Overall, we're going to call the planned changes a win. An email to the Fortune 500 company for further clarification on the intended rollout of these updates was not returned by the time of publication.
Advertisement

More from Politics

When is the last day to register to vote in your state? The answer to that question may just be the most important date of this year. Many states let ...
The day after the debate, instead of shifting away from the issue, the GOP nominee doubled down on his weight-shaming comments. And on Friday, he took the ...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
GOP front-runner Donald Trump has gotten a lot of flak for some of the ridiculous statements he's made this campaign season, including that women who seek ...
Ebling has been by her friend's side through marriages, births, deaths — all the ups and downs of life. But she never expected her old playmate to be just ...
1. Major News: One person died in a Hoboken, NJ, train crash and more than 100 were injured. A commuter train crash on Thursday morning injured more ...
The Final Five are national treasures. They're basically a collection of perfect, perfectly happy humans. And who wouldn't be, especially after turning in ...
Throughout history, Americans have used activism as a tool to seek positive change in communities and in government. That's no different today. With ...
1. Here At Home: A teenager killed his father before opening fire at a school in South Carolina where he wounded two students and a teacher. ...
California passed a law Wednesday removing the state's 10-year statute of limitations for filing of child molestation and rape charges. Governor Jerry ...
Monday night was the personification of media bias and rigged politics
If you had to describe the current political climate in America, what word would you choose: volatile, toxic, or divisive? Perhaps all of the above. ...
Hillary Clinton has been a role model for our generation for years, and now she’s laying out a master class in taking on workplace sexism