Rag & Bone Pulverized A Porsche In Its New Campaign Film

Photo: Courtesy of Rag & Bone.
Destroying a 1979 Porsche 911 SC with a massive hunk of concrete tumbling from above: all in a day's work for Rag & Bone's David Neville and Marcus Wainwright. The label's Fall 2015 campaign film, shot by Glen Luchford in a Brooklyn studio, might be less than a minute long, but it packs in quite a bit of action during that brief running time.

Plumes of smoke billow out of a manhole cover as actress Gabriella Wilde stands by idly, magically clad in no less than three stylish Rag & Bone getups in the process, before the spiffy black ride gets flattened. “Gabriella is effortlessly stylish with bit of a tomboy vibe going on, which makes her a great fit for the brand," says Neville.
Advertisement
Photo: Courtesy of Rag & Bone.
Rag & Bone has churned out films to to accompany its last couple of campaigns: In February, the brand released a film starring ballet legend Mikhail Baryshnikov and jookin' maestro Lil Buck; last month, it rolled out The Driver, an 18-minute short starring Michael Pitt, Àstrid Bergès-Frisbey, and Stephen Graham.

“The campaign concept speaks of the contradictions New York is rife with, and exactly what makes it such a cool city," Wainwright says of the film. "The unexpected is something we also relate to as a brand and try to inject into all we do, from our collections to imagery."

That vintage Porsche's dramatic, well-documented death wasn't as bad as it looks. The ride in question is actually the shell of a car, salvaged from a scrap yard for the shoot. Automobile connoisseurs can rest assured.
Photo: Courtesy of Rag & Bone.
Advertisement

More from Designers

Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...
After the models stormed the catwalk, '80s super style, for the finale of the Topshop Unique show, editors, buyers, and A-listers shuffled toward the door...
In a Fashion Month with many established brands attempting to revive their houses via designer switch-ups and step-downs (and some labels just opting out ...
To the masses, Michael Kors' best-sellers may be handbags and ballet flats. And that's fine; it's how one builds a billion-dollar fashion empire. But each ...
Athleisure has taken many forms as it's flourished over the past few years. You can wear a sports bra designed by your favorite celebrity, like, say, ...