Why Is The Hashtag #Goddess Banned On Instagram?

Hashtags are the 21st-century version of the Dewey Decimal System. Add a tag to a social-media post, and it's searchable, categorized, and more easily surfaced by other users. It makes sense that because they can be used to collect inappropriate or hateful content, some hashtags would eventually be banned. But the latest hashtag banning we've discovered is completely puzzling.

Apparently, Instagram has prohibited the hashtag #goddess (#God is fine, however). The move is a curious one: What were users publishing under the tag that earned its banishment? Earlier this year, Instagram barred the eggplant emoji from search for the plethora of NSFW phallic images you'd find there.

Like with the injunction against the eggplant emoji, users have developed a number of workarounds, such as pluralizing it to #goddesses or adding another word or two after it. For the former, you'll mostly find photos of women, spiritually related images, and a handful of mildly NSFW female nudes — nothing out of the ordinary for Instagram, and certainly nothing that seems ban-worthy.

Users are calling for Instagram to bring back the #goddess hashtag.

#goddess #goddesses #bringbackthegoddess #divinefeminine @instagram

A photo posted by @theshiningturtle on

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@instagram, we'd really like to know what happened to our #GODDESS hashtag? a glitch? intentional censoring? let's hear it! and while you're at it #bringbackthegoddess Very interesting timing as the love goddess planet of Venus goes retrograde... At at the time of this posting, there are 19,011,584 posts with the hashtag #god and #goddess is non-existent. To see that this hashtag's postings are no longer in existence elicits within me my Kali, Quan Yin and Durga nature! Fierceness, Compassion, Strength and Activism! Though our connection with the Goddess is not from the Internet and is ever present within us regardless of a hashtag, we share our expression and connection of Her through the web and our freedom of speech is being censored. #bringbackthegoddess #GODDESS #GODDESS #GODDESS This brings up an important question, as the word #goddess has been used in many ways and means different things to different people in this day and age. Sooo.... What does #goddess mean to you? Who is She to you? From time immemorial, across all the cultures of the world, Oh Great Goddess, I speak your infinite names: Isis, Cerridwen, Magdalene, Kali, Lalita, Yemaya, Diana, Saraswati, Quan Yin, Durga, Bast, Athena, Innana, Diana, Aphrodite, Sophia, Mawu, Lakshmi, Isolt, Sehkmet, Tara, Pele, Rhiannon, Demeter, Artemis, Aine, Radha, Ishtar, Lilith, Maat, Shakti, Sedna, Hathor, Gaia, Ixchel, Ariadne, Persephone, Uma, Amaterasu... and on and on and on. You are very much ALIVE! ✨⚡️✨CONTINUED IN COMMENTS✨⚡️✨ If you love the #GODDESS, please repost this, tag your friends, create your own post and let's tell @instagram that we want the #GODDESS #GODDESS #GODDESS back NOW! #goddess #bringbackthegoddess #goddessrising #goddesswisdom #goddessrisingsisterhood #goddesstribe #sacredfeminine #sisterhoodofthemoon #divinefeminine #priestessesofthemoon #priestesspath #sacredsisterhood #sacredcycles #goddesses #huffpost photo by the goddess sister @cadencia

A photo posted by A c h i n t y a 🌙 D e v i (@goddess_rising) on


Just the other week, Instagram earned users' ire by getting rid of the hashtag #Curvy because "it was being used to share images and videos that violated Instagram's community guidelines around nudity." It lifted said ban three days ago, and instead will moderate the tag, curating the images that show up under the "top" and "most recent" headers.

We assume that Instagram put the kibosh on #goddess for similar reasons that it did for #curvy and the eggplant: It's a hub for nudes, which violates the app's community guidelines. But, from what we can see, the content seems positive, uplifting, and largely nonsexual. Let goddesses be #goddesses, Instagram. We've reached out to Instagram for further comment, but have not yet received a response.
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