Rihanna's New Gig Is "A Seminal Moment For The Sock Category"

Photo: Courtesy of Stance.
It’s indisputable that Rihanna is a bonafide icon (she’s even got the pretty paperweight to prove it). And, in the big, badgalriri world of fashion, there’s no item too big or small to warrant Rihanna’s attention. Like, socks for instance. "This is a seminal moment for the sock category," says Candy Harris of the socks brand Stance. “[Rihanna] is a fashion pioneer and we are excited that she has made Stance her next canvas … Together, Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without.”

Perhaps even more random than the fact that Rihanna is now the creative director at a socks label is the design itself. The “Murder Rih Wrote” print uses a Galliano-inspired newsprint paired with a Barbara Kruger-inspired red-box typography, with a name that’s a rough play on words of the 1994 Chaka Demus & Pliers reggae hit, "Murder She Wrote," — and probably not the 1984 TV series starring Angela Lansbury, "Murder, She Wrote" (we're guessing this theme song doesn't necessarily inspire bangers). The socks come in both an over-the-knee style and a crew-style for both men and women.
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Harris said to us that Rihanna was super-involved in the process from beginning to end: “She was incredibly hands-on from the initial mood boards and inception of the collection to the design process and ultimate the final campaign shoot.”

You’ll also be able to prove that you’re a bigger fan than your fellow Navys; the limited-edition socks come numbered from 1 to 1,500. We’re here to give out a "like" for whoever gets the equivalent of "first."

Edit: An earlier version of this article omitted the Chaka Demus & Pliers song as the (more probable) source of inspiration.
Photo: Courtesy of Stance.
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