UNIQLO Teams Up With A Muslim Fashion Blogger For A Modest Collection

Photo: Courtesy of Parker Fitzgerald/Uniqlo
While many mass-market retailers are busy recruiting buzzy runway stars for designer collaborations, UNIQLO has always taken a unique approach to brand partnerships. In the past, the Japanese company has partnered with everyone from smaller labels like Suno to cult favorites like British textile designer Celia Birtwell to even New York's Museum of Modern Art. Chalk it up to the wild prints or the interesting, second-glance-worthy silhouettes, but each of UNIQLO's collabs has a decidedly global bent. Now the brand is teaming up with the fashion designer and blogger Hana Tajima on a collection that aspires to be both problem-solving and stylish.
Having converted to Islam at age 17, the U.K.-born Tajima is part of a rising group of young Muslim women for whom spirituality is directly related to their personal style. Her fans already know about this news via her blog, but the Hana Tajima LifeWear Collection for UNIQLO brings cool, modest (definitely not an oxymoron) clothing to the masses. From pleated skirts to trousers and long dresses, each of these pieces offers full coverage without being stuffy. Thanks to details like strategically-placed drapes and cut-outs, they look like they're layered — but in reality, there's only one garment, which allows for breathable head-to-toe dressing. In addition to items like high-waisted pants, the collection includes traditional pieces like the hijab and kebaya (a blouse-dress combination, worn in Southeast Asia and Indonesia). And, keeping in line with Tajima's —and other Muslim women's — creative spirits, the hijabs come in various prints, dip dye-fabrics, and breathable materials. Although UNIQLO isn't the first brand to cater to this oft-ignored demographic, it's arguably the biggest in scale.

The collection is only available to buy in select Singapore locations and online beginning July 3. In the meantime, get a sneak peek at the clothing (modeled by the singer Yuna) here.

More from Shopping

This post was originally published in March 2016. You've done the research, talked to some friends about it, and decided it's time to quit fast fashion ...
Sometimes, one glance at your Google calendar for the next day can leave your head spinning — how on earth will you get it all done? Maybe you've got a ...
This post was originally published on August 23, 2016. As great as summer dressing may be (the skimpy tank tops, breezy dresses, and super-short shorts ...
Flex dancing, a dance form characterized by rhythmic waving, gliding, and contorting of the body, is often thought of as a man’s world. But there are a few...
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling ...
Some trends are easy to dive into head-first: Give us all the athleisure in the world, and we're definitely not complaining. Because no matter how many ...
We first heard about Nike's plans to really, truly make the self-lacing sneakers from Back to the Future Part II a reality back in March, after the ...
(Paid Content) Classic white Keds have been in my shoe rotation since I was a wee one. As a picky shopper early on, this simple and economical option was ...
This story was originally published on October 8, 2015. You can expect to see a certain set of characters at every Halloween party. Cher Horowitz is in ...
Kendall Jenner recently admitted that she's always either braless or in a bralette, and she's not the only one. Tons of women (regardless of chest size) ...
Velvet in fall is like florals in spring; we've seen it before, and chances are high that we'll see it again every single year hereafter. That being said, ...
Let's face it: When it comes to buying shoes, we (unfortunately) can't purchase the entire store in one go (but if you can and you got that $$$, shoutout ...
The hunt for good-looking, affordable clothing (and accessories) can have you feeling like you're about to rip your hair out. Sure, you might happen across...
Get the skinny on your skivvies, right this way