Ben & Jerry's Rebrands Ice Cream In Support Of Marriage Equality Decision

Photo: Courtesy of Ben & Jerry's.
As you've likely already heard — maybe your newsfeed and inbox are also blowing up with celebratory messages! — today became a hugely important moment in history after the Supreme Court ruled that same-sex couples have the right to marry in all 50 states. Ben & Jerry's, a long-time supporter of marriage equality, is joining the celebration with a sweet sentiment of its own.

The ice cream company is renaming its iconic chocolate chip cookie dough flavor "I Dough, I Dough." The newly named flavor will be available for a limited time, and will come complete with a commemorative pint sleeve.

While some might view the move as a way to capitalize on the events of the day, all proceeds from the special "I Dough, I Dough" sleeves will benefit the Human Rights Campaign. "Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” Ben & Jerry's CEO Jostein Solheim said in a press release.

Ben & Jerry's has offered same sex-couples benefits since 1989, and made a similar move in renaming its Chubby Hubby flavor to “Hubby Hubby” in 2009 to support the legalization of same-sex marriage in Vermont. “At Ben & Jerry’s, we’ve always believed you should love who you love, and throughout our 37 years we’ve been a proud supporter of gay rights and marriage equality. Changing the name of our iconic Cookie Dough flavor to 'I Dough, I Dough' is a unique opportunity to show our support for this historic Supreme Court decision. While it is only a limited time action, Ben & Jerry’s overall commitment to equality and same sex marriage, however, is permanent!” Ben & Jerry's Grand Poobah of PR Sean Greenwood told R29 via email.

The ice cream heavyweight isn't the only brand to show support for marriage equality and today's Supreme Court decision. Starbucks and Mondelez (the maker of Oreos) both tweeted their support of the decision today, while Chipotle recently spread the love at the Philly Gay Pride Parade.

More from Food & Drinks

Coffee has seen us through a lot of tough times. Those all-nighters in college, work deadlines, and hangovers from hell — we couldn't have made it to the...
The fall food scene tends to be dominated by pumpkin spice and apple-picking. But let's not forget Halloween — a holiday that, at its caramel-apple core, ...
When ex-teen Rachel Gelmis was drug tested, she knew she was clean. But the test thought differently. Her results were, like, insanely positive for a lot ...
S'mores are a messy dessert favorite. But why not skip the sticky situation and enjoy yours in a cone
It's no secret that food is one of the best categories for nostalgia. Who doesn't wax poetic about snack foods like Dunkaroos? But not all of our favorite...
If you've got a Trader Joe's in your neighborhood, chances are it's your go-to supermarket. It's cheap, convenient, and the snacks are unbeatable. It ...
This no-bake confetti fudge takes minutes to put together and will satisfy any sweet tooth
(Paid Content) Scrambled eggs for breakfast? Yawn. Standard-issue pancakes? Predictable. To effectively get us out of bed in the a.m., we prefer a morning ...
Turmeric has quickly become classified as one of those magic superfoods — you know, the ones that you're always hearing about. This spice is basically the ...
While some people might be trying to get you to delete your Instagram food pics, there are many, many more tinkering around in their high-tech laboratories...
Growing up, your parents may have told you to be grateful for your food, because some people are starving. Now, your own meals can actually help other ...
Coffee lovers of the world, get ready. We have news that might make even a die-hard caffeine addict à la Lorelai Gilmore jump up and down in excitement. ...
DIY cotton candy ice cream that doesn't require an ice cream maker? Winning
Whether you're brunching or, uh, dinnering, etiquette is of the utmost importance when dining out. And no, we don't mean keeping your elbows off the table...