How Justina Blakeney Used Social Media To Land A Book Deal — & Start A Movement

Photo: ©Dabito / Abrams, New York.
Last we heard from designer Justina Blakeney, she was giving us a tour of her kaleidoscopic, plant- and pattern-filled Los Angeles “jungalow” while ruminating on blogging, motherhood, and a forthcoming book. Nearly a year and a half later, that book — titled The New Bohemians and published by Abrams — hits store shelves today, with 300 pages of creative home tours, interviews, DIYs, and styling tips.

Here, the blogger, designer, artist — and now, an author five times over — fills us in on what the concept of "new bohemianism" means to her, what she’s learned along the way, and what you (or anyone) can do to cultivate a space that’s as unique, artful, and free-spirited as you are.