Hot on the heels of Dolce & Gabbana's Sicilian grandmas and Céline's Joan Didion mic drop, Lanvin has unveiled its own ad campaign featuring kick-ass women who are well past the ingenue stage of their lives. Designer Alber Elbaz has tapped style legends Pat Cleveland, Violetta Sanchez, and Kirsten Owen to star alongside their daughters, Anna Cleveland, Luz Godin, and Billie Rose Owen, in a sweet, goofy, and touching tribute to motherhood and family.
The images — shot by quirky British lensman Tim Walker — feature each duo in look-alike outfits and echo Lanvin's historic mother-daughter logo. (Founder Jeanne Lanvin started the label in 1889 to create clothes for her own little girl.) Indeed, Elbaz's Lanvin has long stressed family, eccentricity, and a more inclusive attitude in its ad campaigns — from last season's tableaux featuring model Edie Campbell and her parents and siblings, to 2013's story featuring a 63-year-old former teacher. Current campaign star Pat Cleveland, it bears noting, helped break down barriers when it came to mainstream fashion accepting Black models in the 1960s and '70s.